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Havas acquires Acento Public Affairs to expand Europe footprint
The firm, founded in 2019, employs more than 50 professionals across offices in Madrid, Barcelona, and Brussels.
Dove celebrates confidence and freshness with Grammy spot
The spot introduces the brand's newly reformulated Alcohol-Free Whole Body Deo Spray. Airing during Music's Biggest Night, "Hot Like Us" celebrates movement, music, and all-over freshness, without the burn.
IAB launches project to modernize media measurement
The announcement was made by David Cohen at the 2026 IAB Annual Leadership Meeting, positioning the programme as a coordinated, multi-year effort to address structural issues across media measurement.
Grubhub taps Anomaly for Big Game debut
The work introduces a core pricing shift in which Grubhub covers delivery and service fees on restaurant orders over $50.
Ripley PR selected by home services software firm ServiceForge
The appointment expands Ripley PR’s work across the skilled trades, B2B technology and manufacturing sectors.
Saatchi & Saatchi Australia expands executive creative team
Saatchi & Saatchi Australia has strengthened its creative leadership with the appointment of James Cowie as executive creative director and the promotion of Piero Ruzzene to the same role.
Navigator appoints Too Many Dreams for UK PR brief
The brief supports the travel media network’s growth across travel, adtech and commercial media markets.
Omnicom Media appoints Stevie Johnson as Creo UK lead
The appointment strengthens Omnicom Media’s focus on creator-led media as part of its connected capabilities offering.
Tullamore D.E.W. appoints Defiant as global creative agency
The brief positions the independent agency to lead brand communications across multiple international markets.
eyes + more blends fashion and eyewear with new campaign
The launch marks a significant next step in the retailer’s European growth, strengthening eyes + more’s position at the intersection of fashion, lifestyle and accessible eyewear.
PMG appointed Geely Auto UK media agency
PMG has been appointed media agency of record and creative production partner for Geely Auto UK, following a competitive pitch.
[Column] Pie Kamau: How ChatGPT is redefining global e-Commerce
In just a few years, AI has gone from a behind-the-scenes tool to a transformative force reshaping how consumers shop and how businesses sell online.
Dentsu rethinks media targeting with generative audiences
The UK is the first market to deploy the capability, marking the start of a wider rollout.
Pepsi revisits the taste debate in Super Bowl LX ad spot
Directed by Academy Award-winning filmmaker Taika Waititi, the spot centres on blind taste testing and positions Pepsi Zero Sugar against rival cola brands.
PRCA outlines ethical AI standards for the PR sector
The paper addresses the growing use of AI across the profession, from research and insight to content creation, media monitoring and campaign evaluation.
Rainmaker teams with HAYMAKER on drought campaign
The initiative uses out-of-home and digital video placements to present the science and operational results behind Rainmaker’s technology to policymakers and communities.
Zillow redefines what counts as a home move
The campaign debuts alongside Zillow advertising during the Grammy Awards broadcast, marking a broader shift in how the brand shows up beyond moments of transaction.
PurposeBuilt Brands extends media partnership with Horizon
The expanded remit builds on a relationship that began in February 2024 and positions Horizon Big to deliver a full-funnel media strategy spanning national brand building and retail media activation.
Marketers plan to scale CTV spend in 2026, report
Connected TV is entering a phase of accelerated investment as marketer confidence in the channel continues to grow, according to research from EMARKETER conducted in partnership with Olyzon.
TSA secures De’Longhi UK social remit
The win adds to TSA’s recent momentum, after the influencer-led social media agency secured UK accounts including Jack Daniel’s, Whittard of Chelsea, and The Collective last year.
AI ads match human creative performance, study
Taboola, a global advertising platform, collaborated on the research by analyzing hundreds of thousands of live ads.
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