Dove celebrates confidence and freshness with Grammy spot

Beauty brand Dove turned up the volume during the 2026 Grammy Awards with "Hot Like Us," a high-energy reimagination of the mid-2000s hit "Don't Cha" by The Pussycat Dolls.

The spot introduces the brand's newly reformulated Alcohol-Free Whole Body Deo Spray. Airing during Music's Biggest Night, "Hot Like Us" celebrates movement, music, and all-over freshness, without the burn.

Divya Raghavan, Senior Brand Director, Dove Innovation & Equity: "With its new alcohol free formula, Dove is setting the new standard in whole body deodorant. We took alcohol out and packed in nourishing serum for all-over skin care without the sting or burn. Our creative answer, the 'Hot Like Us' campaign, brings that evolution to life, showing how Dove deodorant can be used everywhere to help women feel comfortable, confident, and hot, without the burn. Music and nostalgia was the perfect way to bring this story to life."

With "Hot Like Us," the most talked about Whole Body Deo brand is keeping in tune with its audience through music, movement, and real-life moments.

A Fresh New Remix

The campaign marks the next evolution of Dove's music-led creative. The brand's "Hot Like Us" remix was written, recorded, and performed in partnership with Nashville-based singer-songwriter Molly Grace. With unmistakable Y2K energy, Dove is pairing nostalgia and sisterhood with product innovation in a lyric-driven bop that feels both confident and catchy:

"Don't cha wish your girlfriends felt hot like us,

Don't cha wish your girlfriends felt fresh like us!"

This year's Vol. II of the campaign builds on the success of last year's "Let Your Body Body" platform. The original platform reframed whole-body freshness as a celebration of joy, confidence, and self-expression through a music-video lens, featuring a remake of Khia's iconic "My Neck, My Back." With this latest installment, Dove reinforces its commitment to music as a platform for self-expression by remixing another iconic song. The new creative turns up the energy, bringing together music, movement, and the concept of whole-body freedom.

A New, Gentler Take on Whole-Body Care

Newly reformulated Dove Alcohol-Free Whole Body Deodorant Spray is designed to deliver powerful odor protection with skin care benefits — without stinging or burning. From the #1 Dermatologist Recommended Whole Body Deodorant Brand, the new spray delivers:

72-hour odor control without irritating alcohol
35% nourishing serum to help smooth and comfort skin
An alcohol- and aluminum-free formula
Dermatologist- and gynecologist-tested for gentle, all-over use

Designed to care for underarms, chest, back, thighs, intimates and beyond — including freshly shaved skin — the spray combines long-lasting odor control with nourishing skin care benefits. Available in elevated fragrances including Coconut Vanilla, Berry Blush, Gardenia Breeze, Morning Dew, Peach Glow, and Lavender Bloom, the reformulation reflects Dove's belief that when skin feels good, confidence follows.

The Dove Whole Body Deo collection launched in early 2024 and features spray and stick formats that deliver all-day, all-over freshness. Dove Whole Body Deo is available nationwide at most mass, food, and drug retailers, MSRP: $11.99. Follow @Dove on social and visit Dove.com to learn more.

Building Hot Seats and Music Access For Fans

The spot's debut builds directly on the momentum of Dove's Hot Seats platform, which returned earlier this year with an infomercial-coded teaser and Grammy Awards sweepstakes designed to open doors to music moments that are typically out of reach for fans.

www.dove.com

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