Omnicom Media appoints Stevie Johnson as Creo UK lead

Omnicom Media has appointed Stevie Johnson as Head of Creo in the UK, creating a senior role to lead its influencer marketing capabilities across the group’s UK agencies. The appointment strengthens Omnicom Media’s focus on creator-led media as part of its connected capabilities offering.

Johnson will oversee the strategic development and delivery of integrated influencer solutions across the network, aligning creator activity with broader media planning and activation for clients.

Creo expands Omnicom Media influencer offer

Creo, operating as OMCreo in the UK, was launched in 2025 to consolidate Omnicom Media’s influencer marketing capabilities. The unit brings together data partnerships across the influencer ecosystem, reflecting the growing role of creators within the media landscape and their influence on consumer behaviour.

The proposition positions creator marketing as a scalable media channel, integrated within Omnicom Media’s wider ecosystem and supported by Omni, the group’s marketing intelligence platform.

Leadership focus on integrated creator strategy

In his role, Stevie Johnson will drive audience-first, data-led creator solutions designed to deliver measurable outcomes across the marketing funnel. The remit includes embedding social-first influencer strategies within broader media plans to connect brands with relevant creators at scale.

Johnson joins Omnicom Media from Disrupt, where he was Managing Director. His previous roles include senior positions at Open Influence and Brandbassador. He will report to Harriet Perry, Chief Media & Partnerships Officer, Omnicom Media UK.

Sam Holt, Chief Digital Officer, Omnicom Media UK: "As the media landscape continues to evolve, the ability to connect with audiences through influence has become a critical component of effective brand communication. With Stevie’s leadership, Creo is perfectly placed to deliver credible, scalable, and measurable solutions that reflect how today’s consumers engage with content and culture."

Stevie Johnson: "This is a pivotal moment in the creator economy. Influence has never been more integral to the digital landscape than right now, underpinning how brands grow from discovery through to conversion. With Omnicom’s scale, data and technology, we are uniquely positioned to drive creator-first strategies fully embedded across the media ecosystem, and deliver meaningful, measurable impact for our clients."

www.omnicommedia.com

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