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As brands continue to pour larger budgets into social media, creators and influencer partnerships, marketers are increasingly questioning whether social-first strategies alone can sustain long-term growth.

The appointment will see 5W lead integrated communications for Strength of Nature's portfolio.

With Scrambled, the action plan was clear: leverage what we know and combine it with new ingredients.

The social-first activity promotes a partnership with lastminute.com and aims to drive sales of Pringles HOT while strengthening the brand’s relationship with Gen Z audiences.

The partnership positions the recently launched global social specialist arm of VCCP Group as the brand’s dedicated social and influencer agency in the UK.

The move expands Swerve Strategic’s remit to lead Tineco’s US public relations and communications strategy, covering brand storytelling, media relations, influencer engagement and integrated campaign support.

The appointment strengthens Omnicom Media’s focus on creator-led media as part of its connected capabilities offering.

The win adds to TSA’s recent momentum, after the influencer-led social media agency secured UK accounts including Jack Daniel’s, Whittard of Chelsea, and The Collective last year.

Leveraging Stagwell’s integrated operating model, the agencies will deliver a comprehensive program combining earned influence with data-driven media to create culturally relevant campaigns with measurable outcomes.

The collaboration brings together creative, social and media capabilities to establish the brand’s presence and support sales in the region.

The figures come from The State of Influencer Marketing in Europe 2025, a benchmark study from Kolsquare produced with NewtonX, which positions the UK as one of the most active markets in Europe.

The projected compound annual growth rate of 28.83 percent reflects the sector’s growing role in digital customer engagement.

Influencer marketing has been the buzzword of the 2020s, reshaping the advertising landscape through the unstoppable rise of social media with one sponsored post at a time.

The agency will manage BTC’s digital presence across platforms, shaping its social strategy, content output, creator collaborations, and influencer-driven storytelling.

In a fragmented digital world, the race to capture the attention of influential trendsetters is intensifying, with new research revealing their disproportionate power to shape both consumer habits and multi-million-dollar business deals.

The study focuses on individuals who Ipsos describes as early adopters shaping market direction and purchasing behavior.

Publicis Groupe has signed a definitive agreement to acquire HEPMIL Media Group, one of Southeast Asia’s leading influencer agencies, as the company strengthens its regional leadership in data-driven creator marketing.

The campaign centres on a cinematic film set to a cover of Avicii’s Hey Brother, with vocals by Bryan Adams, and explores the deep bond shared by drivers who live life on the road.

The program is led by public affairs strategist David Spady and focuses on using talk show hosts and podcasters as key voices for public engagement.

Created with Loud And Live Marketing, the campaign introduces Spanish-language content across media, retail and influencer channels, aiming to authentically engage Hispanic consumers nationwide.