Starpharma appoints three agencies for VIRALEZE UK launch

Creative agency Five by Five has partnered with influencer and social media agency TSA and ecommerce agency Built for Growth to support the UK market entry of VIRALEZE Nasal Spray from Australian biotechnology company Starpharma.

The collaboration brings together creative, social and media capabilities to establish the brand’s presence and support sales in the region.

The three agencies were appointed to introduce the product to UK consumers by combining market insight with coordinated execution across channels. Built for Growth leads media and ecommerce strategy, Five by Five is responsible for creative and production, and TSA manages influencer and social media activity.

Agencies align creative, social and media expertise

The joint approach has been central to the social rollout, which began with a soft launch ahead of the peak sick season between November and January. Activity started in September, aligning with seasonal changes in the UK and the return to school, allowing the teams to respond to shifts in social media and health-related trends.

The agencies focused on agility in planning and execution, aiming to build awareness and engagement early while refining activity based on performance data and market feedback as the campaign progressed.

Client targets sales growth through integrated campaign

Sindy Smith, Communications and Investor Relations Manager at Starpharma: “We’ve been impressed with the initial thinking from Five by Five, TSA and Built for Growth, and their confidence in driving sales. We were looking for creative concepts that move us away from traditional nasal spray and cold and flu advertising, and their work has really delivered on that. The creative has been impactful, the media strategy is performing well, and they’ve been highly responsive to market feedback and data.”

From the agency side, the partnership is positioned as a way to connect awareness-building activity with ecommerce outcomes through close collaboration.

George Roberts, from Five by Five and TSA: “We’re delighted to be working with Starpharma on this campaign. This combination of Five by Five, TSA and Built for Growth is a powerful and agile one, which can take audiences from awareness to purchase with unmatched efficiency.”

Andrew McComb, from Built for Growth: “We love working alongside our friends and colleagues at Five by Five and TSA. The collective combination of expertise and talent give us all the components we need for client success. It’s been really rewarding to see Starpharma’s results go from strength to strength since launch.”

All three agencies are members of Worldwide Partners, a global network of more than 90 independent agencies across over 50 countries, and also collaborate on other brands including The Collective.

www.starpharma.com

Follow Marketing Report on LinkedIn