Tineco taps Swerve to lead US comms drive

Swerve Strategic, a smart home cleaning solutions company, has been appointed US agency of record for smart home cleaning brand Tineco, extending a partnership that began in Canada in 2020.

The move expands Swerve Strategic’s remit to lead Tineco’s US public relations and communications strategy, covering brand storytelling, media relations, influencer engagement and integrated campaign support. The agency has served as Tineco’s agency of record in Canada for the past five years.

Swerve Strategic expands North American remit

The appointment supports Tineco’s growth ambitions in the US market, where the brand has built recognition for its smart home cleaning products, including wet and dry floor care technology.

Swerve Strategic will oversee communications across key consumer touchpoints, with a focus on strengthening brand presence and media engagement as Tineco scales its operations in the country.

Focus on lifestyle-driven communications

Bill Song, Director of International Brand and Marketing at Tineco: "As Tineco continues to grow in the U.S., it's important that our communications reflect not only the innovation behind our products, but also how they fit naturally into modern everyday living. Our collaboration with Swerve Strategic has delivered strong results in Canada, and we're pleased to extend this partnership to the U.S. as we continue building a more connected, lifestyle-driven dialogue with consumers."

Through the partnership, Swerve Strategic will support Tineco’s communications as the brand targets modern households, including busy families and pet owners, positioning its products as practical solutions for everyday cleaning needs.

www.tineco.com

www.swervestrategic.com

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