McCann Content Studios wins BTC social mandate

McCann Content Studios, part of FP7 McCann MENAT, has been appointed social and influencer partner for Bullion Trading Center. The agency will manage BTC’s digital presence across platforms, shaping its social strategy, content output, creator collaborations, and influencer-driven storytelling.

The partnership supports BTC’s ambition to reach a new generation of investors through culturally attuned and visually contemporary content. McCann Content Studios will handle social media management, influencer programmes, and digital strategy, ensuring all activity aligns with financial regulations while strengthening long-term brand equity.

Strengthening BTC’s Digital Evolution

The win adds Bullion Trading Center to McCann Content Studios’ regional client roster, which includes brands such as OnStar, Heinz, Masafi, Bolt, Unilever, Kinder, and Shark Ninja. The agency aims to build a consistent, credible presence across BTC’s digital channels, focusing on storytelling and creator-led engagement.

Caroline Kelada, regional marketing and communications manager, BTC: "We have partnered with McCann Content Studios because we saw a clear alignment in values, vision, and capability. As a trusted brand in the precious metals space, we wanted a partner who understands how to balance compliance with creativity, and who could help us connect authentically with new audiences while staying true to who we are. This partnership marks an important step in BTC’s digital evolution."

A Focus on Long-Term Impact

Tarek Ali Ahmad, managing director, FP7McCann UAE: "We are committed to building client relationships that go beyond the day-to-day commitments, rooted in trust, shared ambition, and long-term impact. We're incredibly proud to see our content powerhouse, McCann Content Studios, partnering with BTC on this exciting social journey. It’s a privilege to work with visionary brands like BTC who challenge us to think bigger, move faster, and deliver with purpose."

McCann Content Studios MENAT is expanding its operations across the GCC, reinforcing its position as a preferred content partner for brands aiming to grow and maintain relevance in a competitive digital environment.

Aligning Creativity With Culture

Ibrahim Hasan, regional head, McCann Content Studios: "We’re grateful for the trust Bullion Trading Center has placed in us. Social and content today go far beyond just posting — it’s about building brand relevance in culture, in real time, and with intention. BTC’s ambition to modernise their presence and connect with a younger generation of investors perfectly aligns with our vision at McCann Content Studios."

Positioned at the intersection of creativity, culture, and commerce, McCann Content Studios focuses on real-time storytelling, influencer partnerships, and performance-led content tailored to platform behaviour. The agency aims to help brands maintain relevance while navigating an increasingly complex digital landscape.

www.mccann.com

www.bulliontradingcenter.com

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