Ripley PR selected by home services software firm ServiceForge

Ripley PR has been appointed public relations agency of record for ServiceForge, a provider of customer service software for home service businesses. The appointment expands Ripley PR’s work across the skilled trades, B2B technology and manufacturing sectors.

The remit covers strategic communications to support ServiceForge’s positioning within the home services market, with a focus on reaching contractors and trade audiences.

Agency to lead human-first communications strategy

ServiceForge provides tools for home service contractors, including answering services, scheduling and lead qualification. A central element of its positioning is the emphasis on Keep Service Human, prioritising live customer interactions at a time when automation is becoming more prevalent across the category.

Ripley PR will be responsible for translating this approach into clear communications for the market, spanning media relations and thought leadership.

Aligning trade expertise with software innovation

Jane Blanchard, head of brand and marketing, ServiceForge: "We have a unique story to tell, and Ripley PR has the expertise to ensure that story connects with the right audience. We chose Ripley PR due to their reputation within the home services space, their experience building brands for software businesses and their reach within trade media. They are the right partners to ensure contractors understand the importance of a human-first customer experience."

Ripley PR specialises in public relations for the skilled trades and home services sectors, working with companies across software, manufacturing and B2B technology.

Heather Ripley, founder and CEO, Ripley PR: "ServiceForge is a distinct voice within the trades, and their model responds to clear consumer demand. The Keep Service Human narrative is one we intend to elevate among home service companies that are thinking strategically about customer experience."

www.serviceforge.com

www.ripleypr.com

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