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The beer brand’s Super Bowl LX commercial, titled Keg, reunites Post Malone, Shane Gillis and Peyton Manning at a wedding where celebrations take an unexpected turn.

Zevo is bringing household pest control into the Super Bowl conversation with a campaign that reframes the idea of the most valuable player by positioning home hosts as the real heroes on game day.

The campaign centres on themes of home, community and connection.

e.l.f. Cosmetics will return to the Big Game on Sunday, February 8, 2026, with a telenovela-inspired campaign that centres on inclusivity, accessibility and cultural connection.

With over 25 years of senior creative leadership experience, including at TBWA\Worldwide, Ben brings a career-spanning perspective across brand, design, experience, and technology-driven creativity.

The renewal covers key European markets including the UK, Sweden, Denmark and the Netherlands, and will continue to support Arla’s integrated marketing strategy.

IVC Evidensia operates over 900 veterinary practices in the UK and Ireland. Bountiful Cow will support the group’s next phase of brand development by leading media strategy, planning and activation.

The line-up also highlights the growing influence of independent agencies, alongside leaders from global brands and platforms.

The Vienna Tourist Board invited the entire Scottish village of Dull to visit the Austrian capital and judge whether the city is dull in January, in a campaign developed with Jung von Matt DONAU.

Pot Noodle has relaunched its iconic "slurp" in a new campaign that reinforces the brand’s platform, "Nothing Satisfies Like Pot Noodle."

The initiative, created by DAVID New York, positions the game as a platform for maintaining bonds among friends, even when life and schedules get in the way.

The pilot will launch with Super Bowl LX on NBC on Sunday, February 8, 2026, and will continue across selected high-profile sports and entertainment live events during the first half of the year.

The company reported quarter four organic growth of 5.9%, driving solid performance across all regions.

The long-term agreement covers 37 internal D6-sized screens, which will be integrated into The Loop, Ocean’s small-format network.

Energy provider E.ON has appointed McCann Leeds as its lead creative agency for the Energy Infrastructure Solutions division, tasking the agency with strengthening how the business communicates its role in delivering local energy systems across the UK.

Sabio, the CTV-first advertising and data company,  has appointed Christian Gladwell as Senior Director of Strategy and Partnerships, adding to its senior leadership team as the company expands internationally and works to strengthen relationships with agencies and strategic partners.

Tree Hut is making its Super Bowl debut with a creator-led campaign that brings the brand’s social-first energy to broadcast television for the first time.

Airing in the second quarter, this year’s spot features Matthew McConaughey laying out his case, facing off against football’s biggest defender, Bradley Cooper, with Parker Posey stepping in as the unhinged referee in the rivalry.

The campaign forms part of the "Xfinity Imagine That" platform, highlighting how seamless connectivity enhances everyday life.

Samsara is making its Super Bowl LX debut with a commercial starring Jesse Love, the 2025 NASCAR O'Reilly Auto Parts Series Champion, highlighting the theme that “elite performance is a team sport.”

The 30-second spot humorously depicts Robinson as a mastermind running a business empire, only to be sabotaged by outdated, fragmented software—highlighting the inefficiencies HR, IT, and Finance leaders face with multiple disjointed tools.