Bountiful Cow appointed media agency for Ivc Evidensia

Bountiful Cow has been appointed as media agency for IVC Evidensia, the UK’s veterinary care provider, following a competitive pitch overseen by David Meikle, author and founder of How to Buy a Gorilla.

IVC Evidensia operates over 900 veterinary practices in the UK and Ireland. Bountiful Cow will support the group’s next phase of brand development by leading media strategy, planning and activation.

The agency will apply its Relative Advantage approach to challenge category norms and identify under-used opportunities for impactful communication in a competitive sector.

Richard Cristofoli, Chief Customer & Marketing Officer, IVC Evidensia: "We were looking for a dynamic media partner who could help us stand out in a competitive market. Bountiful Cow impressed us with their strategic thinking and their ability to challenge category norms in a constructive, insight-led way. We’re looking forward to working together as we build the IVC Evidensia brand."

Adam Foley, CEO, Bountiful Cow: "We’re delighted to be partnering with IVC Evidensia in the UK. Their ambition to bring their outstanding veterinary care to more animals and their owners, supported with strong brand awareness, aligns perfectly with our Relative Advantage approach, which is designed to find smarter, more effective ways to cut through in crowded categories. We’re excited to be working with this progressive, purpose-driven organisation."

www.ivcevidensia.co.uk

www.bountifulcow.com

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