Pot Noodle revives iconic slurp in new campaign

Pot Noodle has relaunched its iconic "slurp" in a new campaign that reinforces the brand’s platform, "Nothing Satisfies Like Pot Noodle." The campaign was created with adam&eve\TBWA and follows the brand’s award-winning 2024 work.

The 30-second film is set in a cinema filled with horror movie fans who expect scares from the screen, but a Pot Noodle enthusiast proves more startling. The campaign highlights the brand’s divisive sonic asset while maintaining its tongue-in-cheek tone.

Advertising rollout and strategy

Alongside the film, out-of-home advertising features extreme close-ups of ecstatic faces, playing on Pot Noodle’s cheeky reputation and reinforcing the satisfaction message. The campaign celebrates fans and their preferred ways of enjoying Pot Noodle.

Madeleine Boulton, Brand Marketing Manager, Pot Noodle: "Before the internet comes at us, we're not advocating for people to eat noisy snacks in the cinema. However, our Pot Noodle fans appreciate a no‑nonsense, deeply satisfying way to tackle hunger whenever it strikes. This campaign is our tribute to that love, by celebrating our fans, their favourite flavours, and the unapologetic ways they choose to enjoy Pot Noodle, no matter what others might think."

Mark Shanley, Executive Creative Director, adam&eve\TBWA: "Have you bought food at the cinema lately? Wow! Expensive and not even very satisfying. Pot Noodle on the other hand is both cheap and satisfying. So we've had a lot of fun with that."

The campaign will run until the end of April across cinemas, out-of-home video on demand, and social channels.

www.potnoodle.com

www.adamandeveddb.com

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