McCann Leeds wins E.ON Energy Infrastructure brief

Energy provider E.ON has appointed McCann Leeds as its lead creative agency for the Energy Infrastructure Solutions division, tasking the agency with strengthening how the business communicates its role in delivering local energy systems across the UK.

The appointment covers fully integrated creative campaigns designed to support how E.ON Energy Infrastructure Solutions positions its work within the energy transition, with a focus on translating complex energy challenges into practical, customer-focused outcomes.

Communicating local energy systems

The collaboration will focus on clearly explaining Energy Infrastructure Solutions capabilities across the full energy lifecycle. This includes how E.ON designs, builds, finances, operates and optimises local energy systems for towns, cities and businesses.

The work aligns with the division’s UK strategy, which centres on using its capabilities to deliver local energy systems that are affordable, reliable and sustainable.

Supporting the energy transition

Beyond the UK, Energy Infrastructure Solutions plays a role in E.ON’s wider European energy transition ambitions. Its priorities include operational delivery, developing customer-centric modular offerings, investing in talent and capabilities, strengthening organisational culture and using data to drive more effective outcomes.

Lisa Fowkes, Go to Market Marketing & Communications Lead, E.ON: "We’re delighted to be working closely with McCann Leeds to help demonstrate how we’re making new energy work for customers and communities. Together, we’ll simplify complex energy solutions and support the delivery of affordable, reliable and sustainable local energy systems across the UK."

Olly Sowden, Managing Director, McCann Leeds: "We’re excited to partner with E.ON as their Energy Infrastructure Solutions lead creative agency. E.ON is playing a vital role in shaping the future of local energy, and we’re proud to support that ambition through creative work that brings clarity to complexity and highlights the impact Energy Infrastructure Solutions is delivering for customers, cities and communities."

Demonstrating impact across the UK

Energy Infrastructure Solutions is already delivering projects across the UK, including Silvertown’s low-carbon ectogrid network, the Coventry Strategic Energy Partnership and Citigen. These initiatives illustrate how E.ON works with partners to reduce emissions while delivering reliable local energy systems for homes, businesses and cities.

www.eonenergy.com

www.mccann.com

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