Arla Foods renews media partnership with Dentsu’s Carat

Carat, a dentsu company, has extended its partnership with Arla Foods for a further two years, reinforcing a relationship that has spanned 25 years. The renewal covers key European markets including the UK, Sweden, Denmark and the Netherlands, and will continue to support Arla’s integrated marketing strategy.

Over the course of the relationship, Carat has evolved its operating model to align with Arla’s ambitions in the Algorithmic Era. A central element of the partnership is close integration with The Barn, Arla’s in-house agency, to future-proof media and creative activation and enhance performance across channels.

Jan Worre, Head of Global Media & Agency Management, Arla Foods: "Carat has been a trusted partner for a quarter of a century, consistently adapting with us and challenging our thinking. Together, we’ve aligned our vision and strengthened the way we connect with consumers across markets. The continued partnership, delivered in lock‑step with The Barn, keeps our marketing modern, integrated and designed for growth."

Sylvain Valeix, Client President, Carat: "We are extremely proud of the partnership we have built with Arla over the years. We have always evolved our operating model to meet tomorrow’s requirements and ensure that Arla is best equipped to win in the Algorithmic Era. This contract extension is a testimony of the great work we have achieved collectively in the past and a shared understanding on how to bring Arla’s vision to life."

www.arla.com

www.carat.com

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