Rocket And Redfin debut Super Bowl spot with Lady Gaga

Rocket and Redfin, both part of Rocket Companies, have unveiled a teaser for their upcoming Super Bowl LX commercial, marking Redfin’s first appearance in the game in its 20-year history. The campaign centres on themes of home, community and connection.

The 60-second commercial features Lady Gaga performing "Won’t You Be My Neighbor?", the theme from Mister Rogers’ Neighborhood. The reimagined song anchors a narrative focused on how people relate to one another where they live, positioning neighbourhoods as shared spaces shaped by care and belonging.

Home, community and shared experience

The spot is built around a human story, using music as a unifying device to prompt reflection on everyday acts of neighbourliness. By bringing Redfin into the Super Bowl for the first time, Rocket expands its storytelling from individual homeownership to a broader idea of community.

The campaign follows Rocket’s 2025 Super Bowl work, Own the Dream, which extended beyond broadcast through an in-stadium singalong at Caesars Superdome. That activation continued live after the ad aired, creating a shared moment between viewers and fans in attendance.

Building on Rocket’s Super Bowl legacy

Jonathan Mildenhall, Chief Marketing Officer, Rocket Companies: "This campaign was created with a deep sense of purpose and a belief in what brings people together. America is at its best when we are neighborly, when we look out for one another and feel connected to the people around us. This work is about reviving belief in the American Dream and reminding people that finding a home and a community is still possible."

Lady Gaga: "Mr. Rogers was for generations a heartfelt presence for children and families all over the world. I was honored to be asked by Rocket and Fred Rogers Productions to reimagine his beloved classic "Won’t You Be My Neighbor?" for Rocket’s Super Bowl spot. I hope you enjoy this as much as I did, recreating it with fellow musicians and friends Alex Smith and Benjamin Rice."

www.rocketcompanies.com

www.redfin.com

Follow Marketing Report on LinkedIn