Ocean secures Arndale out of home advertising deal

Ocean has been awarded the sales and marketing contract to manage all existing out of home advertising formats at Manchester Arndale, positioning the media owner at the centre of advertising activity within the UK’s largest inner-city retail centre.

The long-term agreement covers 37 internal D6-sized screens, which will be integrated into The Loop, Ocean’s small-format network. It also includes the Arndale Media Wall, a large-format full-motion digital out of home screen measuring 108 square metres.

Expanding digital formats in retail

As part of the contract, Ocean plans to introduce updated screen formats and deploy digital out of home technology across the centre. Ocean Labs will also manage experiential brand activations and murals, alongside a media-first opportunity for large-scale projections on the Arndale skyscraper.

Manchester Arndale attracts more than 46 million visitors annually, according to Global Mutual 2024 data, placing it among the highest-footfall retail destinations in the UK. The centre spans 1.4 million square feet and is home to more than 200 retail, dining and leisure brands.

Strengthening commercial partnerships

David Scholes, asset manager, retail, Global Mutual: "Bringing our out of home portfolio together under an exclusive partnership with Ocean simplifies and streamlines the sales and marketing process and allows us to invest in new formats to enhance the visitor experience."

Nick Shaw, UK CEO, Ocean Outdoor: "The addition of Manchester Arndale’s interior assets further develops our partnership and strengthens our position in Manchester, providing advertisers with a comprehensive out of home offer across the city."

Ocean’s wider Manchester estate

Ocean’s Manchester portfolio includes city and roadside digital sites across Spinningfields, St John’s and Printworks Manchester, which features Europe’s largest digital ceiling. The company also operates the city’s largest premium digital out of home public authority contract on behalf of Manchester City Council, including locations such as Two Towers Manchester.

www.oceanoutdoor.com

www.manchesterarndale.com

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