Sabio hires Christian Gladwell to scale global CTV partnerships

Sabio, the CTV-first advertising and data company, has appointed Christian Gladwell as Senior Director of Strategy and Partnerships, adding to its senior leadership team as the company expands internationally and works to strengthen relationships with agencies and strategic partners.

In the role, Christian Gladwell reports to DJ Agahi, Managing Director - Global. He will focus on scaling Sabio’s global partner ecosystem, supporting sustainable growth, and refining the company’s end-to-end connected TV offering as advertising investment continues to move from linear television to connected screens.

International growth and partnerships

Christian Gladwell brings more than two decades of leadership experience spanning advertising, performance marketing, gaming and global brand strategy. His previous roles include Global CEO at M&C Saatchi Performance, President at Machine Zone, and Global Client President at Dentsu, where he led the agency’s global relationship with Procter & Gamble.

He also co-founded Human Digital, an early European social media agency that was later acquired by M&C Saatchi, and has worked across both agency and technology-led businesses.

Building global businesses and platforms

Career highlights include building M&C Saatchi Performance into a global business and helping lead the acquisition of Machine Zone by AppLovin. Christian Gladwell has also led digital and brand initiatives such as Gillette’s direct-to-consumer subscription service "On Demand" and the London 2012 Olympic Games digital strategy, "Get Ahead of the Games", which won a Gold IPA Effectiveness Award.

Alongside agency leadership roles, he has served as Chief Commercial Officer at Norton Motorcycles, where he led global go-to-market and retail strategy. He also worked as a strategic advisor to Accrete Capital, supporting growth and market entry strategies across technology and direct-to-consumer businesses.

Leadership perspective

DJ Agahi, Managing Director - Global, Sabio: "Christian has built and scaled some of the most successful performance and digital businesses in our industry. As Sabio continues to grow its CTV-first, transparent and unified platform across global markets, his strategic leadership and partnership expertise will be instrumental in helping us deepen agency relationships, accelerate adoption and scale in a sustainable way."

Christian Gladwell: "The shift from linear TV to connected screens is one of the most significant changes the media industry has seen in decades. Sabio’s end-to-end technology, real transparency and focus on premium, high-quality environments create one of the most compelling CTV propositions in the market. I’m excited to work with DJ and the wider team to grow strategic partnerships, refine the product and help scale Sabio’s connected ecosystem globally."

www.sabioctv.com

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