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Thinkerbell has rolled out a fresh creative execution for Streets as part of the brand’s Mad For Streets summer platform, continuing the agency’s work with The Magnum Ice Cream Company.

According to System1, consumers’ highest-rated ads favoured warmth, familiarity and feeling over technology-led messaging.

The Uptown Agency has been appointed Agency of Record by LIVV Audio, taking responsibility for the brand’s integrated communications as it looks to scale its presence across the U.S. market.

The appointments introduce two newly created roles and see the pair working alongside Noël Bunting to shape the agency’s global creative output across its international client portfolio.

The earned-first, integrated communications agency has appointed Renée Austin as President, PHA U.S. The agency has already begun work in the U.S. with OneDell and Hallmark’s Crayola Studios.

Everything becomes political — brands and marketing included, with the United States leading the way.

The multi-year partnership is designed to extend the reach of ParalympicsGB athletes and their stories to audiences across the UK, using Global’s audio, outdoor and digital platforms.

Unilever continues to strengthen its position as the global leader in deodorants, using advanced science, AI and consumer insight to drive growth across its Personal Care portfolio, which includes Rexona, Axe, Dove and Dove Men+Care.

Standard Chartered has launched Invest Like Champions, a global marketing campaign in partnership with Liverpool Football Club (LFC), to promote the bank’s Signature CIO Funds across 12 key markets.

The Jeep brand has unveiled a new online commercial for the 2026 Jeep Cherokee hybrid as the midsize SUV becomes available at dealerships across the U.S.

Ocean Creator provides a turnkey solution that pairs high-profile DOOH locations with carefully selected creators to produce content designed for social media, aimed at driving engagement and business results for advertisers.

The new members span Europe, the United States, the Middle East and Asia.

The partnership positions Jersey Sports Group at the centre of the commercial and brand development strategy for Alpha Games, with a remit that includes partnership sales, brand storytelling and long-term growth planning for the event.

The research, due for publication later this year, will analyse the role of public relations beyond traditional indicators such as Gross Value Added and employment.

The deal is intended to significantly expand Genius Sports’ media and advertising capabilities by bringing a large, highly engaged sports audience into its ecosystem.

The findings suggest that publishers are under pressure to move beyond their traditional role as traffic drivers and establish themselves as reliable authorities

The mandate covers Hyundai, Kia, and Genesis across Europe, the Middle East, Asia Pacific, and Latin America, working in collaboration with INNOCEAN teams in Seoul, Frankfurt, Dubai, New Delhi, and Jakarta.

Marketers view the Super Bowl as more than a sports broadcast; it’s the single largest spotlight in U.S. media, reaching over 120 million viewers in one night.

The AI-native module integrates media, creative, production, and experience workflows to deliver channel-first, outcome-driven content while balancing human oversight with cutting-edge technology.

The platform tracks advertising impact across the entire consumer journey—from awareness and consideration to conversion and sales—across digital, in-store, and out-of-home channels.

The ad is part of Bosch’s multi-year campaign highlighting how home appliances and power tools elevate everyday life.