Ocean Outdoor partners with Infinitum for creator-led DOOH

Ocean Outdoor has partnered with Creator by Infinitum, a division of Infinitum Group, to integrate premium Digital Out of Home (DOOH) with online creator engagement for brand campaigns reaching millions of consumers.

Ocean Creator provides a turnkey solution that pairs high-profile DOOH locations with carefully selected creators to produce content designed for social media, aimed at driving engagement and business results for advertisers.

Combining offline presence with creator-led storytelling

By merging real-world visibility with social media-driven narratives, brands gain a consistent method to maximise creative impact. The approach leverages both mediums to enhance campaign outcomes.

The offering is informed by Ocean’s fifth independent neuroscience study, The Vital Ingredient, which shows that DOOH primes social content and boosts social media effectiveness. Research indicates that amplifying DOOH campaigns through social media increases engagement and lean-in by 21 percent, rising a further 35 percent when content is shared by relevant influencers.

Targeted campaigns across landmark and local locations

Ocean Creator’s model applies to both global landmarks such as Piccadilly Lights and targeted local activations. Brands can select creators based on style, audience, and focus, while Ocean matches DOOH locations to the brief.

Clients receive a guaranteed audience through a combination of DOOH footfall, organic social reach, and targeted paid social aligned with campaign objectives and audience segmentation.

Leadership perspectives

Nick Shaw, UK CEO, Ocean Outdoor: "Having established the effectiveness of premium DOOH and its ability to prime social media performance, our partnership with Creator by Infinitum allows us to build on those insights. The result is a powerful ripple effect that unlocks broader audiences and better outcomes for brands."

Dafs Rhys Woodward, founder of Creator by Infinitum: "Ocean Creator multiplies the impact of Out of Home campaigns by tapping into the reach and creativity of leading content creators. Bridging the gap between offline and online media maximises clients’ return on investment, delivering incremental reach with a single solution that guarantees delivery."

Launch campaign and activations

Sky is Ocean Creator’s launch partner with a national campaign beginning on 5th February ahead of the Winter Games Milano Cortina 2026, coinciding with the broadcaster’s new partnerships with Team GB and ParalympicsGB. Lead creators include four-time Team GB Winter Olympian Chemmy Alcott, who is working with creative production agency The Berry to produce engaging content.

The campaign will run across more than 50 Ocean screens in 14 cities, with activations at Piccadilly Lights, Westfield Stratford City, and Liverpool Media Wall.

Bhav Patel, director of media, Sky UK & Europe: "The launch of our partnership with Team GB and ParalympicsGB is a moment worth celebrating. Innovation sits at the heart of Sky, and we are delighted to be the launch partner for Ocean Creator. We have a long history of great work with Infinitum and Ocean, and the ability to grab the attention of the public through this blend of premium digital screens, amplified by leading content creators was too good to miss."

www.oceanoutdoor.com

www.infinitumgroup.co.uk

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