ABCS Insights launches full-funnel ad measurement in Canada

ABCS Insights has expanded its advertising effectiveness solutions to the Canadian market, offering brands, agencies, and publishers access to its integrated measurement and analytics platform.

The platform tracks advertising impact across the entire consumer journey—from awareness and consideration to conversion and sales—across digital, in-store, and out-of-home channels.

Early Canadian campaign results indicate a median incremental sales lift of 5.73 percent and a median incremental return on ad spend (iROAS) of $2.00 for digital media, demonstrating the platform’s ability to link media exposure to tangible business outcomes.

Full-funnel measurement for Canadian marketers

The ABCS Insights platform combines audience data, foot traffic, brand perception, and sales lift metrics to provide a complete view of advertising performance. Marketers can plan, buy, optimize, and measure campaigns using consistent, outcome-focused insights rather than siloed metrics.

Jerome Shimizu, chief executive officer, ABCS Insights: “Modern marketing has more signals than ever, but clarity on what actually drives incremental growth isn’t always easy to discern. Launching ABCS solutions in Canada extends our vision of a unified growth intelligence framework—connecting media, promotions, and consumer behavior to real business outcomes across the full purchase funnel. We’re personally thrilled to be expanding into Canada and partnering with such a vibrant marketing and innovation community.”

Tom Acquaviva, chief revenue officer, ABCS Insights: “Media that isn’t measured is often undervalued. Understanding how media moves product off the shelf helps brands unlock investment. Our expansion into Canada opens the door for brands, agencies, and platforms to operate in an outcomes-driven model—connecting media and commerce signals to measurable growth and revenue.”

The Canadian launch supports multiple sectors, including CPG, retail, and QSR, and spans all media types, including digital, out-of-home, DOOH, and shopper marketing.

www.abcsinsights.com

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