INNOCEAN renews global partnership with Havas Media

Global marketing and communications company INNOCEAN has renewed its global media partnership with Havas Media Network following an internal review of Hyundai Motor Group brands. The mandate covers Hyundai, Kia, and Genesis across Europe, the Middle East, Asia Pacific, and Latin America, working in collaboration with INNOCEAN teams in Seoul, Frankfurt, Dubai, New Delhi, and Jakarta.

The renewed partnership emphasizes the use of data and technology to connect acquisition, conversion, and retention for Hyundai Motor Group’s increasingly diverse global customer base. The collaboration aims to create more connected and effective customer experiences across key markets.

Steve Jun, head of global business at INNOCEAN: “We are pleased to extend our partnership with Havas Media Network, reflecting our shared commitment to delivering stronger, data-led media performance across key global markets. Together, we will continue to accelerate growth by creating more connected and effective customer experiences for Hyundai Motor Group brands.”

Peter Mears, global chief executive officer at Havas Media Network: “INNOCEAN and Havas Media Network have a shared commitment to innovation, impact and global excellence at scale. In extending our storied relationship, we look forward to driving transformative business outcomes through Converged.AI, creating seamless, data-driven media experiences that are as innovative as the Hyundai Motor Group brands we proudly champion.”

The renewed partnership officially commenced in January 2026 and will continue to focus on leveraging data and technology for global media performance.

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