Uptown Agency wins integrated remit for LIVV Audio

The Uptown Agency has been appointed Agency of Record by LIVV Audio, taking responsibility for the brand’s integrated communications as it looks to scale its presence across the U.S. market.

The partnership brings together two Texas-based organisations and positions The Uptown Agency at the centre of LIVV Audio’s next phase of growth, with a remit spanning brand positioning, creative, PR, influencer engagement, digital media and experiential activity.

Agency remit and growth strategy

Under the appointment, The Uptown Agency will develop a multi-channel strategy designed to increase awareness and drive demand across fitness, lifestyle and culture audiences. The work will focus on translating LIVV Audio’s positioning around movement and sound into consistent communications across channels.

LIVV Audio was founded by Mark Clayton, a former University of Oklahoma athlete and Baltimore Ravens wide receiver. The brand focuses on premium active over-ear headphones designed for use during training, travel and everyday movement.

Brand background and product focus

LIVV Audio’s flagship LIVV Pro headphones are built around a secure, ergonomic fit intended to remain stable during motion, combining comfort with premium sound quality for active listeners.

Mark Clayton, founder, LIVV Audio: "At LIVV, everything starts where movement and audio meet. I built LIVV because I wanted an over-ear headphone that could keep up with training, travel, and real life on the move and help people stay in their flow with their music. From my years at Oklahoma to Sundays in the NFL with the Ravens, I learned that performance is built on details. LIVV is designed so you can just LIVV in the movement, without breaking stride."

Agency perspective on brand storytelling

Joseph Alexander, President and Chief Executive Officer, The Uptown Agency: "The best brand stories don't come from invention; they live in a company's DNA. Our role is to tap into what's true about LIVV, how it merges movement and sound, and express that in communications that feel authentic and unmistakably LIVV."

www.theuptownagency.com

www.livvaudio.com

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