Tim Robinson leads Rippling’s biggest brand push yet

Rippling, business software platform, is launching its biggest brand push yet with “Rule Your Business,” a Super Bowl LX campaign starring Emmy-winning comedian Tim Robinson.

The 30-second spot humorously depicts Robinson as a mastermind running a business empire, only to be sabotaged by outdated, fragmented software—highlighting the inefficiencies HR, IT, and Finance leaders face with multiple disjointed tools.

The campaign emphasizes Rippling’s value proposition: unifying HR, IT, Finance, Spend, and more into a single platform, replacing cumbersome systems with a single source of truth.

Rippling serves 30,000 global customers, offers 20 products and 600+ integrations, and helps organizations cut administrative work in half across HR, IT, and Finance.

The campaign will also run on Peacock during the Olympics, with additional Tim Robinson–led spots rolling out throughout 2026, reinforcing the brand’s mission to streamline operations and make businesses more efficient.

www.rippling.com

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