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The 30-second spot humorously depicts Robinson as a mastermind running a business empire, only to be sabotaged by outdated, fragmented software—highlighting the inefficiencies HR, IT, and Finance leaders face with multiple disjointed tools.

Makersite, a Stuttgart-based data and software startup that builds digital twins to interrogate and improve products, has secured €60 million Series B funding.

Independent full service agency Apparent has won the Kinatico media business following a competitive pitch.

Effective immediately, Rocket Software selected FINN for its technology communications expertise, aiming to build the company’s brand awareness in the UK, France and Germany, through a creative and highly proactive PR program.

Cloudsmith, a Belfast-headquartered cloud-native artifact management platform redefining software supply chain security, has raised a $23 million Series B funding

FLiiP, an end-to-end fitness business management software, has raised $3.2 million seed funding, led by Missouri-based venture capital firm Cultivation Capital

Odoo, the provider of integrated business software, announced a €500 million transaction led by CapitalG and Sequoia Capital, with participation from BlackRock, Mubadala Investment Company, HarbourVest Partners, AVP, and Alkeon.

Wealthtech scaleup QPLIX, a player in wealth management software for family offices and private banks, has secured over €25 million funding from tech investment firm Partech via its Growth Fund.

Emerson, a global technology and software company, has made a strategic investment through its corporate venture capital arm Emerson Ventures in EECOMOBILITY, a startup that specializes in advanced battery testing and monitoring software for electric vehicle, energy storage and industrial markets.

Global software investor Insight Partners, announced the closing of Continuation Fund III, with HarbourVest Partners leading a group of limited partners (LPs) investing in the fund.

Dessia Technologies (Dessia), a startup specializing in developing a software platform to automate engineering processes through AI, has raised €3 million funding round.

Fika Ventures, a B2B-focused early-stage fund, announced the close of its $160 million Fund IV. The new fund brings Fika's total assets under management to over half a billion dollars since its founding in 2016.

Lucid Software offers a visual collaboration suite that helps teams see and build the future from idea to reality. With its products, Lucidchart, Lucidspark and Lucidscale, teams can align around a shared vision, clarify complexity, and collaborate visually, no matter.

Carketa, the provider of end-to-end data and intelligence software for the automotive industry, has closed $4.4 million in early growth round

Global software investor Insight Partners has announced its second Enterprise Accelerator Program, IGNITE Enterprise Accelerator (IEA).

Hyperlink Ventures, a new venture capital firm founded earlier this year managed by three up-and-coming partners, Eli Cole, Sarosh Adi, and Piran Adi, has announced the close of its oversubscribed first fund at $32 million.

DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced that DV’s measurement solutions are now available for all Netflix advertisers.

Viant Technology Inc. a people-based advertising software company, has announced an integration with Scope3, the source of truth for supply chain carbon emissions data.

NielsenIQ Activate is comprised of dedicated applications for hyper-targeted audience building, offer and ads management, and end-to-end measurement.

Vancouver-based media company Black and White Zebra (BWZ), has announced the acquisition of London, UK-based SaaS lead-generation company Crozdesk, with its newly launched vendor platform SoftwareSelect.

YouTube is a critical channel for advertisers to reach their audiences.