Choice Hotels celebrates value for every trip in global campaign

Choice Hotels International has launched a global marketing campaign focused on Travel Values, highlighting how the right stay can enhance travel experiences while delivering value for money.

The campaign reflects the shift in consumer priorities toward experiences over possessions, showing how Choice Hotels helps guests make the most of every trip by stretching their travel budgets.

Keegan-Michael Key returns for multi-channel campaign

Actor and comedian Keegan-Michael Key continues his partnership with Choice Hotels, bringing humor and relatability to the campaign. Developed alongside creative agency 72andSunny New York, media agency dentsu X, and Choice Hotels, the campaign includes 30- and 15-second commercials across TV, connected TV, digital, and social platforms throughout 2026.

The creative emphasises that value differs for every traveler. Whether it’s extra leisure activities, nightlife, or spaces to relax, Choice Hotels offers options for a variety of trips and preferences.

Choice Hotels spotlights comfort, design, and rewards

Noha Abdalla, Chief Marketing Officer, Choice Hotels International: "Our campaign reflects how people are thinking about travel today. As we continue to grow our footprint and awareness with global audiences, this campaign shows how Choice Hotels offers guests more ways to get what they value on a trip across an extensive portfolio of brands and locations, so they can enjoy comfort, flexibility, and making meaningful memories."

Keegan-Michael Key: "Some of my fondest memories, from childhood to recent years, come from being on the road with loved ones. What I appreciate about Choice Hotels is how deeply they value creating meaningful moments for guests, and their wide range of brands reflects that commitment by offering options for every guest and every kind of stay. They continue to create places that take the pressure off travel, which is why staying at their hotels resonates with me."

Director Vincent Peone: "What I love about this campaign is also what I love about Keegan-Michael Key’s unique sensibilities. The comedy in these spots is both fearless and nurturing, effortlessly tying into the DNA of Choice Hotels. Spotlighting Keegan-Michael Key’s unmatched brand of comedy was the perfect entry point for capturing the feeling of boundless experiences travelers enjoy when they choose Choice Hotels."

The campaign highlights Choice Hotels brands from Comfort Hotels to Cambria Hotels and promotes the Choice Privileges rewards program, enabling members to earn more rewards, achieve Elite status faster, and access exclusive benefits at over 7,000 properties across 46 countries and territories.

Campaign rollout across entertainment, sports and social media

The campaign will appear across entertainment and sports channels, including prime college basketball moments, as well as Choice Hotels' and Key’s social media channels, including Facebook, Instagram, Pinterest, Snap, and TikTok.

www.choicehotels.com

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