PushON unveils performance marketing agency Connect

Manchester-based ecommerce specialist PushON Commerce Group has launched Connect, a performance marketing agency focused on helping online retailers manage multi-channel activity and link marketing investment more directly to growth and revenue.

The launch responds to growing pressure on ecommerce teams, which are often required to oversee paid media, search, marketplaces, customer data and retention activity across multiple platforms and suppliers. Connect has been created to address this complexity by helping retailers identify what is driving sales and how marketing spend contributes to commercial performance.

Addressing multi-channel ecommerce complexity

Rather than treating channels in isolation, Connect brings them together to support planning, delivery and measurement across the full customer journey. The agency aims to give brands clearer visibility of performance and greater confidence in how budgets are allocated.

Connect will be jointly led by Alex Duthie, who joins as Head of Strategy, and Alex Hogan, a long-standing member of the PushON team, who will serve as Associate Director of Marketing for Connect.

A joined-up approach to performance marketing

The agency has been established around a joined-up model of performance marketing that prioritises commercial outcomes over individual channel metrics. Its proposition focuses on helping retailers understand how different channels interact to drive revenue and sustainable growth.

Alex Duthie, Head of Strategy, PushON: “Retailers are having to juggle more channels than ever before, but most are still being managed in silos. Our purpose is to connect cross-channel strategy, activation and reporting so that every pound invested delivers commercial impact.”

Focus on revenue and sustainable growth

Alex Hogan, Associate Director of Marketing, PushON: “There is a lot of noise in performance marketing, but not always enough clarity. Our focus with Connect is on helping ecommerce brands grow, and on showing clearly how each channel contributes to revenue. The businesses that understand this will scale faster and more sustainably.”

Connect becomes the third brand within the PushON Commerce Group, alongside PushON and Pixel Kicks. While PushON and Pixel Kicks focus on ecommerce development and consultancy, Connect operates as a dedicated performance marketing agency with its own leadership and identity.

Expanding PushON Commerce Group’s offer

Sam Rutley, Managing Director, PushON Commerce Group: “Launching Connect is an exciting development for the PushON Commerce Group. We’ve always helped retailers build and optimise their ecommerce platforms, and now we’re going further, giving them the tools to accelerate growth once those foundations are in place. Connect delivers a dedicated performance marketing capability that amplifies results and complements our existing services.”

www.pushon.co.uk

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