Rocket Launch named agency of record for Two California nonprofits

Rocket Launch has been appointed agency of record for Union Rescue Mission and YMCA of Orange County, adding two established Southern California nonprofit organisations to its client roster.

The Los Angeles-based agency will lead integrated marketing and public relations for both organisations, spanning brand storytelling, communications strategy, media relations, advertising, social media and content development. The work is designed to support long-term community engagement and stakeholder participation.

Nonprofits increase focus on strategic marketing

The appointments reflect a broader shift among mid-sized nonprofit organisations toward greater investment in marketing and advertising. A two thousand and twenty four benchmark study analysing more than seven thousand United States nonprofits found advertising spend increased by thirteen percent, alongside a seventeen percent rise in advertising as a share of total fundraising costs.

Within this context, Rocket Launch will draw on more than twenty five years of nonprofit experience to develop data-led strategies that support mission visibility and sustained support.

Agency-led approach to mission storytelling

For Union Rescue Mission, Rocket Launch will support communications around the organisation’s one hundred and thirty fifth anniversary, highlighting its long-standing role in addressing homelessness in Los Angeles. The nonprofit provides long-term services to more than six thousand men, women and children each year.

Work with YMCA of Orange County will focus on strengthening brand purpose and awareness of the organisation’s evolving role across Orange County, East San Gabriel Valley, Pomona Valley and Riverside County, as it responds to growing social disconnection.

Mike Wheeler, President and Chief Executive Officer, Rocket Launch: “Rocket Launch is honoured that Union Rescue Mission and YMCA of Orange County have entrusted us with delivering and executing bold ideas. We look forward to collaborating on work that supports their missions and amplifies their impact across the communities they serve.”

Expanding nonprofit portfolio

The two appointments build on Rocket Launch’s existing nonprofit client base, which includes organisations across youth development, arts, community services and social support. The agency positions its nonprofit practice around integrated communications and long-term brand building rather than short-term campaign delivery.

By aligning with Union Rescue Mission and YMCA of Orange County, Rocket Launch continues to expand its role supporting nonprofit organisations as they adapt to changing expectations around visibility, accountability and audience engagement.

www.rocketlaunchagency.com

www.urm.org

www.ymcaoc.org

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