Coca Cola launches global FIFA World Cup 2026 campaign

The Coca Cola Company has unveiled its global campaign for FIFA World Cup 2026, inviting fans to embrace the full emotional spectrum of football’s biggest stage. The campaign continues Coca Cola’s nearly five-decade partnership with FIFA, marking its 12th tournament as the official soft drink of the World Cup.

The campaign begins with Bubbling Up, the first of three films created for the tournament. It features a preview of the new Coca Cola anthem, performed by J Balvin, Amber Mark, Steve Vai, and Travis Barker, reimagining Van Halen’s 1980s hit Jump. The anthem celebrates the highs, lows, and passion of football fandom, aiming to connect fans worldwide through shared experiences.

A multi-channel fan experience

Arnab Roy, President, Coca Cola Global Category: “Football is more than a game; it's a shared passion with a tapestry of emotions that unites billions. Our creative vision is to harness the energy of FIFA World Cup and the rollercoaster of emotions it delivers, transforming them into tangible connections. Through innovative experiences and compelling content, we're bringing fans closer than ever, whether they're cheering in digital spaces, local bars, or at-home watch parties.”

Fans can engage with the campaign through digital activations and on-the-ground experiences, including the FIFA World Cup 2026 Trophy Tour by Coca Cola. Partnerships with a legendary football manager, media leaders, and Panini will further enhance fan interaction, including a custom sticker collection celebrating top athletes from global clubs and federations.

Three films for three stages of excitement

Coca Cola will release three films leading up to and during the tournament. Bubbling Up highlights pre-tournament anticipation, transforming everyday moments into shared football experiences. Uncanned Emotions, arriving in April 2026, will showcase fan reactions during major tournament moments. The final film, No Better Feeling, will launch as the competition begins, illustrating Coca Cola’s presence through every emotional high and low.

Through this campaign, Coca Cola positions itself as the essential companion for fans throughout FIFA World Cup 2026, connecting its brand to the excitement, drama, and community of the world’s most-watched sporting event.

www.coca-colacompany.com

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