HEINZ launches first-ever KegChup for game day

HEINZ is tapping into Big Game excitement with the launch of HEINZ KegChup, the first-ever keg of the brand’s signature ketchup. Designed for watch parties, the 19.5-inch keg features a spigot for easy dispensing, holding 114 ounces of ketchup – enough to keep fans supplied throughout the game.

The product draws inspiration from the beer industry, ensuring that fans never run dry during celebrations. With the majority of viewers preparing snacks at home, HEINZ aims to make running out of ketchup a thing of the past.

Game-day convenience and fan engagement

Jamie Mack, Associate Director of Brand Communications, HEINZ U.S.: “On game day, fans unleash their unbridled passion for their teams, and their love for HEINZ ketchup is no exception, making it a must-have for every watch party spread. That’s why we’re kicking it up a notch with the HEINZ KegChup – the ultimate game-day companion that gives people the freedom to dip responsibly, with our unmistakably rich sauce flowing all four quarters long.”

HEINZ teased the concept on Instagram last fall, generating nearly one million views and thousands of fan interactions. The brand is now offering a limited opportunity to win a KegChup through its Instagram from January 27-29, with exclusive ordering available via HeinzKegChup.com ahead of the 2026 football season.

Heritage and product details

With more than 150 years of history, HEINZ has cultivated a loyal following for its rich ketchup. The KegChup stands as a playful extension of this legacy, providing a convenient, shareable format for fans. The spigot allows precise dispensing, while the generous 114-ounce capacity ensures ketchup remains abundant for large gatherings.

www.heinz.com

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