The Midnight Club expands UK presence with Leeds base
Creative company The Midnight Club has opened a studio in Leeds, extending its UK footprint following expansions into North America and Amsterdam and marking the next phase of the agency’s growth.
The Leeds studio launches this month with a team of 14, with collaborations and cultural programmes planned across the year. Recruitment is underway across creative, design and production roles as the agency builds its presence in the region.
Leeds team and creative leadership
Yorkshire-born creative Freddie Smithson, formerly of Burberry and known as @freddiemade on Instagram, will help shape the creative direction of the Leeds studio. He will work alongside Directors Chris Bennett and Stephen Guilfoyle across clients including adidas, Tommy Hilfiger, Disney and Dr. Martens.
The agency has positioned Leeds as a base to draw on the North’s established strengths across culture, creativity and digital innovation, with the studio designed to channel regional talent into global projects.
The Leeds studio will act as a hub for expanding The Midnight Club’s creative and strategic capabilities, embedding Northern talent across work spanning sport, fashion, technology and entertainment. It will also deepen relationships with the local cultural ecosystem through partnerships with regional makers, educators, creators and communities.
A further focus will be on talent development, including the expansion of the agency’s H.O.N.E.Y initiative, which aims to create alternative routes into the creative industries without requiring relocation to London.
Production capability and UK expansion
The Leeds operation will also support the expansion of in-house post-production, responding to growing global demand and enabling more efficient delivery across markets.
Ben Moutrie, founder of The Midnight Club: “There aren't many companies like Midnight Club out there, even less so in this brilliant corner of the world. Leeds is a perfect location for us to nurture our breed of alternative, independent thinking and craft. Although built in London, our business was born here and has always operated with the work-ethic, integrity and sense of humour so akin with the region. It's a privilege to be expanding the company through the city so many of us know and love.”
Founded in 2016, The Midnight Club has developed into a multi-disciplinary creative business spanning brand and business strategy, a full-service creative studio, an in-house production studio and a creative technology studio acquisition. The agency employs more than 140 people worldwide.
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