William Mills Agency picked to lead PR for CD Valet

Fintech PR firm William Mills Agency has been selected by CD Valet to lead its public relations and marketing efforts, supporting the growth of the digital certificate of deposit marketplace.

CD Valet connects consumers with verified, high-yield CD rates nationwide and enables community financial institutions to promote their offerings more effectively. The platform was launched by Seattle Bank to address a visibility gap in the market, where smaller institutions often struggle to compete with national banks despite offering competitive rates.

Agency to amplify fintech marketplace profile

William Mills Agency will focus on strengthening CD Valet’s brand presence and promoting its CD market data to banks, credit unions and savers. The agency specialises in fintech public relations and marketing.

CD Valet’s marketplace allows financial institutions to market their CD products to savers across the US, helping them attract deposits while expanding their digital reach. In turn, consumers gain access to rate comparisons and broader visibility into community banking options.

Focus on deposit growth and market awareness

Mary Grace Roske, Head of Marketing & Communications, CD Valet: "Our partnership with William Mills Agency is helping us amplify our brand presence and more broadly share our deep expertise and comprehensive CD market data. Collaborating with a firm that is well-versed in the financial technology industry is helping us spread awareness to banks and credit unions around how to close the visibility gap and attract deposits while sharing practical advice to savers for how to make their money go farther."

Scott Mills, President, William Mills Agency: "CD Valet is the most robust source of real-time CD market data available today, bringing significant value to community institutions and savers alike. We are glad to bring our fintech public relations expertise to further support CD Valet’s mission, helping institutions attract deposits while connecting consumers with the best CD rates nationwide."

The appointment adds CD Valet to William Mills Agency’s fintech portfolio as the marketplace looks to expand awareness among financial institutions and consumers.

www.williammills.com

www.cdvalet.com

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