Accenture names Rachel Frey Chief Communications Officer

Accenture has appointed Rachel Frey as chief communications officer, a newly created position aimed at strengthening the company’s global communications strategy. Effective immediately, Rachel Frey reports to Chair and CEO Julie Sweet and joins the Global Management Committee.

Rachel Frey brings more than 20 years of experience in communications. Most recently, as global head of Corporate Communications at Accenture, she led efforts to deepen engagement with external audiences and advanced an earned communications strategy that positioned the company and its leadership prominently in discussions around AI-driven transformation across sectors and regions.

Strengthening communications leadership

In her previous role, Rachel Frey also integrated data and AI into communications operations to improve performance and measurement. Her expanded remit reflects Accenture’s focus on aligning internal and external messaging as the business evolves.

Julie Sweet, chair and CEO, Accenture: "With her extensive experience at Accenture, Rachel brings a deep understanding of our business, people and impact as well as a strong track record of helping us engage and connect with our external stakeholders. I am excited for her to take on this expanded role at a time when clear communication has never been more important."

Expanding global communications remit

As chief communications officer, Rachel Frey will oversee internal communications, global media relations, financial communications, public affairs communications and crisis management. She will lead efforts to coordinate messaging across channels to support Accenture’s strategy and engagement with employees, investors and communities worldwide.

Rachel Frey: "I am thrilled to step into this role at such an important moment for Accenture and for our industry. Communications are central to how we build trust, advance our strategy and help our clients and our people navigate reinvention with clarity and confidence."

www.accenture.com

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