Marketing Report


Randstad appoints Accenture Song as global creative and content agency of record

30-05-2024 | 13:38:00
Realized through its ‘partner for talent’ strategy, Randstad is focused on ensuring that talent receives the focused support they require and clients get the specialized skills and expertise their businesses need.

Accenture acquires Brazilian creative agency Soko

06-05-2024 | 08:07:54
Soko will become part of the world-renowned creative agency Droga5, deepening the agency’s influence and relevance in Brazil while strengthening the market’s creative and brand capabilities within Accenture Song—the world’s largest tech-powered creative group.

Accenture invests in virtual production and filmmaking firm Vū Technologies

23-04-2024 | 08:30:00
Accenture has invested in Vū Technologies, a technology company specialized in virtual production and filmmaking. Vū helps companies create immersive, engaging experiences through a combination of real-time computer-generated imagery and live-action filming.

Accenture acquires Australian marketing technology consultancy firm The Lumery

06-03-2024 | 08:56:33
 The acquisition will strengthen the marketing transformation capabilities of Accenture Song—the firm’s tech-powered creative group—and add significant depth to its offerings in Australia.

Hospitality group Accor appoints Accenture to support its content production

05-03-2024 | 08:05:00
 Accenture has been appointed by global hospitality group Accor to support its content production capability, driving scale and establishing consistency in local and global marketing communications across its hotel brands, tailored to guests’ evolving needs.

Accenture and AWS collaborate to help clients accelerate adoption of Amazon Q’s advanced generative AI technology

22-01-2024 | 09:00:00
Generative AI shows incredible promise in transforming software development and application modernization.

Tech-powered creative group Accenture Song to acquire digital product company Work & Co

16-01-2024 | 10:35:43
 The acquisition reinforces how continued investment by Accenture Song—the world's largest tech-powered creative group—is creating new ways for its clients to grow while meeting their customers' ever-evolving needs.

Accenture to acquire Jixie’s digital marketing platform and business

21-12-2023 | 08:57:24
Headquartered in Singapore with a focus on servicing clients in Indonesia, Jixie offers a comprehensive suite of monetization and marketing growth tools.

[Marketing Week] Bob Koigi: Brands, agencies accelerate climate action call with bespoke campaigns

30-11-2023 | 15:06:48
 As the world leaders gather in the United Arab Emirates for the 28th meeting of the Conference of Parties (COP28) brands, ad, PR and marketing agencies have been running campaigns towards climate action.

Accenture acquires Thailand-based creative agency Rabbit’s Tale

30-11-2023 | 09:22:00
The move will significantly strengthen the regional creative, brand and data capabilities of Accenture Song—the world’s largest tech-powered creative group

Peugeot appoints Accenture Song as global creative agency of record

06-11-2023 | 15:30:11
  To meet the ever-evolving needs of consumers and support its ambition and trajectory to be the electric vehicle (EV) leader in Europe by 2025, Peugeot has consolidated all its global advertising communications, across Europe, Middle-East-Africa, South America, Mexico and Asia Pacific into Accenture Song.

Accenture completes acquisition of healthcare marketing agency ConcentricLife

03-11-2023 | 09:03:21
Accenture has completed its acquisition of ConcentricLife, a  healthcare marketing agency with expertise in helping Life Sciences brands build an optimal brand experience at any stage of the health journey.

Accenture acquires creative change management consultancy, The Storytellers

13-10-2023 | 13:42:26
The acquisition will enhance Accenture’s capabilities in transformational change and further help clients with articulating and activating their vision and change strategies.

[Marketing Week] Bob Koigi: Brands set sights on expanded customer base with innovative ad campaigns

11-10-2023 | 10:07:00
As competition to reach a targeted and increasingly urbane customer base reaches new heights, brands are increasing their ad spend by investing in new and innovative campaigns.

Accenture acquires Signal to enhance its integrated marketing capabilities in Japan

05-10-2023 | 13:47:21
The acquisition further strengthens Accenture's ability to support clients' marketing transformation across owned, paid and earned media.

Accenture announces leadership appointments

25-09-2023 | 13:45:00
Accenture has announced the following leadership appointments, effective September 1, 2023:

Accenture invests in Writer to accelerate enterprise use of generative AI

22-09-2023 | 10:57:43
Accenture has made a strategic investment, through Accenture Ventures, in Writer, a platform using generative AI to help enterprises create and shape content in the ways people already work.

Accenture and Google Cloud expand partnership to accelerate cybersecurity resilience

31-07-2023 | 11:34:00
Together, they are providing the technology, trusted infrastructure, and security expertise organizations need to build resilient security programs and maintain confidence in their readiness. 

Accenture and Microsoft migrate Unilever brands to cloud

05-04-2023 | 17:19:29
The migration has helped Unilever—whose over 400 brands are used by 3.4 billion people daily—become a cloud-only enterprise.

Accenture partners with Adobe to help marketers unlock the value of their content supply chains

23-03-2023 | 15:39:06
The companies have worked together to develop new services based on Adobe’s integrated Content Supply Chain technologies to help marketers more effectively.

Accenture completes acquisition of SKS Group 

21-02-2023 | 10:05:13
The acquisition further expands Accenture’s technology, consulting and regulatory services capabilities, while enhancing its ability to serve specialized banks