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The platform is designed to support faster deployment, flexibility and automation, allowing MotoGP to launch and optimize digital experiences across regions and personalize them at scale.

A digital twin is a virtual replica of a physical asset or process that uses live data to simulate, predict and optimise performance.

Effective immediately, Rachel Frey reports to Chair and CEO Julie Sweet and joins the Global Management Committee.

Alongside the investment, Accenture and Alembic have formed a strategic partnership designed to help clients measure marketing effectiveness in real time and use AI insights to drive revenue.

Superdigital will join Accenture Song, enhancing its end-to-end social marketing capabilities across audience strategy, community building, content, commerce and measurement.

Accenture has announced changes to its growth model and its leadership, effective September 1, 2025.

Nick Law will become the new Song creative strategy & experience lead and will also join Accenture’s GMC. His reputation as a leader and global design force has long been established.

In this role, Kumar will lead Song’s global data and AI team and solutions. Based in the US, Kumar will report to Baiju Shah, Accenture Song’s global chief strategy officer.

He brings to his new role a unique blend of cross-service skills and industry expertise based on his 20 years of CMT experience.

The rapid rise of AI has created unique challenges and implications for business leaders who must balance AI risks, such as bias and hallucinations, and implement compliance requirements with new and evolving AI regulations

Accenture has completed the acquisition of Logic, a retail technology services firm that works with retailers to drive customer loyalty, boost revenue and increase agility through the use of technology.

With strong capabilities in merchandising, stores, digital, analytics and cloud, the acquisition of Logic will further enhance Accenture’s ability to drive technology transformations for retail clients globally.

Accenture has completed the acquisition of SOKO, an independent Brazilian creative agency that develops brand stories with deep impact in society by blending creativity, data and a comprehensive understanding of culture.

Realized through its ‘partner for talent’ strategy, Randstad is focused on ensuring that talent receives the focused support they require and clients get the specialized skills and expertise their businesses need.

Soko will become part of the world-renowned creative agency Droga5, deepening the agency’s influence and relevance in Brazil while strengthening the market’s creative and brand capabilities within Accenture Song—the world’s largest tech-powered creative group.

Accenture has invested in Vū Technologies, a technology company specialized in virtual production and filmmaking. Vū helps companies create immersive, engaging experiences through a combination of real-time computer-generated imagery and live-action filming.

 The acquisition will strengthen the marketing transformation capabilities of Accenture Song—the firm’s tech-powered creative group—and add significant depth to its offerings in Australia.

 Accenture has been appointed by global hospitality group Accor to support its content production capability, driving scale and establishing consistency in local and global marketing communications across its hotel brands, tailored to guests’ evolving needs.

Generative AI shows incredible promise in transforming software development and application modernization.

 The acquisition reinforces how continued investment by Accenture Song—the world's largest tech-powered creative group—is creating new ways for its clients to grow while meeting their customers' ever-evolving needs.