Marketing Report
Accenture invests in virtual production and filmmaking firm Vū Technologies

Accenture invests in virtual production and filmmaking firm Vū Technologies

Accenture has invested in Vū Technologies, a technology company specialized in virtual production and filmmaking. Vū helps companies create immersive, engaging experiences through a combination of real-time computer-generated imagery and live-action filming.

Vū has established a vast network of virtual studios across North America, producing memorable immersive environments and stunning visual effects for companies including Amazon, CBS Sports and Disney. Using advanced technologies such as real-time rendering, motion capture and virtual reality to seamlessly blend live-action footage and computer-generated content, Vū helps companies visualize and transform creative production at pace and scale.

 Vū also uses a proprietary generative AI workflow tool called Vū.ai that augments pre-built virtual environments and designs workflows based on image and text prompting.

David Treat, co-lead, Accenture’s Metaverse Continuum business group: “Massive potential exists for companies to combine virtual production and state of the art technologies to create shared, immersive experiences for customers, employees, and other key stakeholders. With technologies such as digital twin environment simulation, volumetric video capture and motion control robotics, Vū’s end-to-end capabilities can help our clients create powerful new experiences that attract and engage audiences.”

Virtual production offers more options and greater control of creative pre-production factors—more accurately forecasting shoot timelines, mitigating disruptive factors such as time of day, weather conditions, and alleviating a need for locations that are difficult or hazardous to access. Being able to depict multiple locations in one studio, including hard-to-access locations, can help enable faster content creation and reduce production costs.

Dan Garrison, chief technology officer, Accenture Song: “We always look for new ways to fuse creativity and technology at scale, to help clients navigate and accomplish transformational change. We believe Vū Technologies’ immersive studio network can help our clients and our people reach new levels of creativity and multifaceted storytelling in their efforts to engage relevant audiences.”

Tim Moore, CEO, Vū: “Accenture’s investment in Vū represents a significant milestone in our journey to democratize creative content production. We are excited to work with Accenture and leverage their global reach to bring the benefits of virtual production and large format simulation to their clients and partners. By combining cutting-edge technology with immersive creative techniques, we aim to empower Accenture’s clients to create engaging experiences while optimizing production costs and reducing environmental impact. This collaboration reinforces Vū’s dedication to exploring new horizons of creativity and innovation in an ever-evolving, competitive landscape.”

The investment was led byAccenture Ventures as part of its broader Project Spotlight initiative. Vū is the latest company to join Project Spotlight, an engagement and investment program focused on working with companies that create or apply disruptive enterprise technologies.