Apex selects Tier One for PR mandate

Tier One Partners has been selected by Apex Fintech Solutions to lead a comprehensive communications program designed to strengthen the fintech company’s market profile.

The women-owned integrated marketing and PR agency will support Apex with strategic media relations, executive visibility and thought leadership initiatives.

The partnership focuses on expanding Apex’s presence among key financial technology audiences and stakeholders. Tier One Partners will implement a targeted communications strategy that combines media outreach, executive positioning and content development to support Apex’s business objectives.

Expanding visibility in wealthtech

Jessie Savu, Head of Marketing at Apex Fintech Solutions: "There’s never been a more dynamic moment in wealthtech – from the expansion of alternative investments, crypto and tokenization to emerging trends like prediction markets, 24/7 trading, and global market access. We selected Tier One for its ability to elevate complex financial technology narratives and build meaningful visibility for sophisticated B2B brands. As Apex continues to innovate at the center of these shifts, we’re confident this partnership will help us engage media, industry influencers, and the broader market with storytelling that reflects both the pace and the promise of what’s ahead."

Tier One Partners will work with Apex’s leadership team to translate its strategy and product development efforts into a clear external narrative. The agency aims to strengthen engagement with business and trade media while reinforcing Apex’s position within the global fintech ecosystem.

Integrated communications strategy

Tier One Partners has experience delivering integrated communications campaigns for financial services and technology companies including Ally Financial, TradeKing, Velocity Risk and Geiesecke + Devrient. Its approach combines media relations with structured thought leadership programs to help clients build authority in competitive markets.

Kathy Wilson, Co-founder and Managing Partner at Tier One Partners: "Modern wealthtech runs through Apex, and we’re proud to partner with their team to bring that story to a broader audience. Building on Tier One’s nearly two-decade history advising financial services and fintech companies, we’re helping Apex sharpen its narrative, deepen engagement with top-tier business and trade media, and further solidify its position as an industry leader."

Through the engagement, Tier One Partners will coordinate closely with Apex Fintech Solutions to ensure consistent messaging across communications channels and audiences.

www.apexfintechsolutions.com

www.wearetierone.com

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