Havas launches CSA in Sweden with Ctrl Digital acquisition
Havas has launched its data and analytics consultancy, CSA, in Sweden following the acquisition of a majority stake in Ctrl Digital, a local specialist in measurement, analytics, and data activation. The move strengthens Havas Media Network’s global CSA offering and marks the consultancy’s official entry into the Nordics.
Founded in 2018 by Ted Solomon, Ctrl Digital helps organizations transform first-party data into actionable insights across sales and marketing, from tracking and cloud-based platforms to advanced modeling and activation in media and CRM systems. The consultancy emphasizes data quality, privacy, and long-term value creation.
Integration enhances Nordic data capabilities
Combining Ctrl Digital’s technical expertise with Havas’ strategic and creative capabilities, the partnership aims to accelerate client growth and boost long-term competitiveness in the Nordics. The integration complements Bizkit Havas, the local full-service agency, and expands the scope of Havas Village Sweden’s offerings.
Yannick Bolloré, Chairman and CEO, Havas: "Ctrl Digital’s expertise in measurement, analytics, and data activation makes our offer in Sweden significantly stronger. Their specialist capabilities enhance our integrated model across media, creativity, data, and strategy, and reinforce our ambition to deliver clear business results for clients. This move gives us a unique market position in the Nordics, combining creativity with data-driven precision to create measurable impact."
Jenny Leeb, CEO, Havas Sweden: "We are thrilled to welcome Ted Solomon and the entire Ctrl Digital team to the Havas family. Their deep expertise further strengthens the global data-powered solutions we deliver for our clients. This acquisition also advances our global strategy as we continue to expand our Converged.AI operating system driven by data, technology, and AI to help clients achieve their objectives with greater precision."
Ted Solomon, Founder and CEO of Ctrl Digital: "We’ve built a strong position in Sweden in data and analytics for digital growth, and joining Havas is the natural next step. Their global expertise in CSA and our long-standing collaboration with Bizkit Havas create a clear strategic fit. Together, we gain the scale and platform to expand in the Nordics and Europe while continuing to deliver the measurable business results our clients expect."
The acquisition positions Havas to deliver a more data-driven, measurable offer for clients across the Nordic region, combining creativity with advanced analytics and technology.
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