Cash Access UK appoints The Or for brand push

Cash Access UK, a not-for-profit company funded by major banks, providing cash and basic banking services in communities across the UK, has appointed The Or to lead a major brand investment as the not-for-profit prepares for its next phase of national expansion.

Established three years ago, Cash Access UK has opened more than 200 banking hubs across the UK to maintain access to cash and in-person banking services following widespread branch closures. The organization is currently opening an average of two banking hubs each week.

The Or to shape next stage of growth

The appointment signals a focus on strengthening the organization’s brand as it scales its network and presence in local communities. Cash Access UK aims to position itself among the most trusted brands in the country as it expands.

Cash Access UK is funded by the UK’s largest banks, including AIB NI, Bank of Ireland UK, Barclays, Danske Bank, HSBC UK, Lloyds Banking Group, NatWest Group, Santander, TSB and Virgin Money.

Ambition to build trust at national scale

Alex Conaway, Chief Marketing Officer, Cash Access UK: "Five years ago, the first Banking Hubs opened as part of a pilot. Today, we have over 200 across the UK. As we prepare to expand even further, we're entering a new chapter and our brand needs to reflect where we're heading, not just where we've been.

"Our ambition is to build one of the most trusted brands in the country. We're not simply providing access to cash and banking services; we're becoming part of the fabric of communities across the country. We are looking for a laser-focused insight & world class creative execution; there is no better team out there to deliver that. I'm really looking forward to working with them to build an entirely new brand vision and world with us. This genuinely is a once in a career project for us all."

The Or will lead the development of a refreshed brand platform to support Cash Access UK’s continued rollout of banking hubs nationwide.

www.cashaccess.co.uk

www.theorlondon.com

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