Wonderhood Studios wins Hargreaves Lansdown brief

Hargreaves Lansdown has appointed Wonderhood Studios as its creative agency partner, launching a brand platform titled Helping Britain Invest Through It All. The campaign signals a strategic reset following a change in ownership and refreshed marketing leadership.

The agency introduces a long-term platform designed to reinforce Hargreaves Lansdown’s role in UK investing. With 45 years in the market, more than two million clients and £190 billion in assets under management, the company positions the work as a statement of continuity during political and economic change.

A cinematic reflection on political change

At the centre of the campaign is a 60-second film, Through It All, set outside 10 Downing Street. The film traces four decades of national events, from the rise of the internet and Cool Britannia to the credit crunch, Brexit and the pandemic, all unfolding beyond the familiar black door.

Against this backdrop of shifting leaders and policies, the narrative underscores the brand’s long-standing presence in the investment market. The closing line states: “We’ve seen a lot of change over the last 45 years. But one thing stays the same. We’ll be here, helping Britain invest through it all.”

Creative platform rooted in heritage

James Rafter, Creative Director, Wonderhood Studios: "We set out to make a film that no other investment company could. Being 45 years old and having invested through all the madness the country has faced meant we could craft a spot that brought to life politics, financial events, thick rim glasses, pin stripes, perms and so many moustaches. It’s been a showcase of wonderful human craft through the entire production, and probably the closest we’ll ever get to No.10."

Ciara Cox, Marketing Director at Hargreaves Lansdown: "For 45 years, Hargreaves Lansdown has helped people invest through political change, economic uncertainty, and moments of real national optimism. “Helping Britain Invest Through It All” is a confident recommitment to that role. Created in partnership with Wonderhood, this campaign is about reminding people that successful investing isn’t about reacting to every headline. It’s about trust, perspective, and knowing your money is in safe hands with the UK’s #1 investment and savings platform. We’re incredibly proud of our heritage, our 2 million clients, and the role we continue to play in helping Britain build long-term financial confidence."

Integrated rollout across channels

The campaign runs across TV, cinema, social, radio, out-of-home and press. In addition to the hero film, clients will receive personalised through it all timelines via direct mail and email, comparing their investment history with key cultural and political moments in the UK, described internally as a Spotify Wrapped for the tax year end.

Stitchy London led social strategy, content and creator activation for the campaign, supporting the broader brand repositioning effort.

With this launch, Wonderhood Studios places heritage and stability at the centre of Hargreaves Lansdown’s communications, framing the platform as a long-term commitment rather than a tactical campaign.

www.hl.co.uk

www.wonderhoodstudios.com

Follow Marketing Report on LinkedIn