Serviceplan Group partners with Luma AI to scale AI in creative work

Serviceplan Group has formed a strategic partnership with Luma AI to embed AI across its global operations, standardizing AI for creative work at scale across strategy, content production, and campaign delivery. The initiative positions Serviceplan Group as the first of the world’s largest agency networks to implement AI enterprise-wide for creative workflows.

Europe’s largest independent agency network, Serviceplan Group operates 43 locations worldwide with over 6,500 professionals. Its “House of AI” platform creates a digital twin of its marcom ecosystem, integrating AI into production infrastructure to accelerate iteration cycles, increase creative throughput, and enhance efficiency across multi-market campaigns.

Florian Haller, CEO, Serviceplan Group: "By integrating Luma AI’s capabilities as a powerful building block within our House of AI ecosystem, we are now able to create faster, smarter, and at greater scale. This partnership further enhances our capabilities across the value chain, ensuring that creativity, efficiency, and ROI work hand in hand."

AI to amplify creativity, not replace it

Alexander Schill, Global Chief Creative Officer, Serviceplan Group: "AI should amplify creativity, not standardize it. By integrating advanced AI into our workflow, we’re giving our teams the tools to explore more, test faster, and raise the bar creatively at global scale."

The rollout aims to compress production timelines, support higher volumes of personalized content, and enable scalability without linear cost growth. By operationalizing AI, Serviceplan Group seeks to strengthen profitability while expanding creative capacity, reflecting a broader industry shift toward AI-enabled operating models.

Amit Jain, Co-Founder and CEO, Luma AI: "Serviceplan Group is operationalizing AI at a scale that directly impacts productivity economics. This partnership moves beyond experimentation and establishes AI as foundational infrastructure within a leading global agency group."

As part of the collaboration, Luma AI will provide implementation support and training for Serviceplan Group’s global teams to ensure responsible and consistent adoption of AI tools.

www.house-of-communication.com

www.lumalabs.ai

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