The PHA Group names Paul McCaffrey EVP, Integrated Campaigns

Integrated communications agency The PHA Group has appointed Paul McCaffrey to the newly created role of Executive Vice President, Integrated Campaigns, as the agency sharpens its focus on earned-first integrated communications.

Paul McCaffrey will lead the growth of integrated work across new and existing clients, drawing on the agency’s expertise in earned, social, digital and paid media, alongside strategy and creative services.

Integrated offer takes centre stage

The appointment coincides with the launch of a refreshed agency proposition and brand identity designed to reflect PHA’s integrated communications model.

With more than 25 years’ experience in public relations, Paul McCaffrey previously served as Head of Campaigns at SEC Newgate. He has also held senior roles including Managing Director at Publicasity and Global Consumer Chair at PROI Worldwide. Over the course of his career, he has worked on campaigns for brands such as Coca-Cola, Morrisons, TK Maxx and Sony.

Leadership role within executive team

Paul McCaffrey will report to George Coleman and join the agency’s Executive Committee. He has already contributed to a number of recent pitches.

George Coleman, CEO of The PHA Group: "In a world of disruption, disintermediation and fragmentation, clients want agile agency partners who can cut through the complexity and engage audiences wherever they are, always. PHA is built for this new operating reality where integrated multi-disciplined teams are essential, not a luxury. When unboxed minds meet the right ambition, communications stop blending in. They start breaking out."

Paul McCaffrey, Executive Vice President, Integrated Campaigns, The PHA Group: "I am thrilled to be joining PHA at such a key point in the agency's development. It's exciting to be working with the talented teams here to unlock opportunities, putting PHA's integrated offer centre stage. With twenty years behind us and a team of exceptional practitioners, we are well positioned to deliver bold, integrated campaigns that standout in an ever-evolving comms landscape."

www.thephagroup.com

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