Quad agency Rise wins Gorilla Glue media remit

Quad has secured a new assignment for its media agency Rise, which has been appointed media agency of record by The Gorilla Glue Company. The win expands Quad’s relationship with the adhesives manufacturer, following the 2025 appointment of creative agency Betty.

The consolidated arrangement positions Rise as the second Quad agency partner for Gorilla Glue, aligning media and creative under one group structure to streamline execution and reduce operational hand-offs.

Integrated structure to drive media performance

Rise will oversee media planning, buying and measurement for both the Gorilla Glue brand and O'Keeffe's. The remit spans digital and traditional channels, including search, social, video and out-of-home, alongside cross-channel connections planning.

The agency will use Quad’s proprietary data stack, which it states reaches nearly 97 percent of the adult U.S. population, to identify priority audiences and optimise delivery at scale. Its CORE platform integrates more than 100 systems and applies AI-driven optimisation and automated reporting to support measurement and insights.

Focus on accountability and business outcomes

Randy Limes, Vice President of Global Digital Marketing & Media Strategy, The Gorilla Glue Company: "As a brand built on performance and reliability, it's critical that our marketing works just as hard as our products do. Rise stood out for its ability to bring rigor, accountability and clear measurement to our media approach, helping us connect more effectively with DIYers, professionals and everyone in between, while driving real business impact for the Gorilla Glue and O'Keeffe's brands."

The appointment followed a competitive pitch process led by ACCELPartners Group. Rise will focus on building long-term brand strength through disciplined media investment and performance tracking.

Joshua Lowcock, President of Media, Quad: "Gorilla Glue and O'Keeffe's are brands that win by earning trust through performance, and that mindset mirrors how the Quad family of agencies approaches every partnership. From the start, it was clear that Rise and Gorilla Glue share a belief in collaboration, disciplined execution and building brands the right way over time. Together, we'll help the brand reach real people, make real connections and drive real business outcomes."

The expanded partnership follows the launch of Gorilla Glue’s Chief Tough Officer campaign, developed with Betty, as the brand continues to evolve its marketing strategy.

www.meetrise.com

www.quad.com

www.gorillatough.com

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