Ralph wins Care Bears social media account

Ralph has been appointed social partner of record for the Care Bears brand after a competitive pitch run in-house by Cloudco Entertainment.

The entertainment company will lead the brand’s global social media strategy with the goal of doubling Care Bears’ followers across major platforms within the next 12 months.

The agency will manage the brand’s presence across TikTok, Instagram, Facebook and YouTube, along with other relevant digital platforms, focusing on expanding audience reach and engagement.

Narrative-led strategy to guide social growth

Ralph plans to shift the Care Bears social presence toward an immersive and narrative-led approach. The strategy centers on the creative concept share care, designed to reinforce the brand’s core theme of emotional connection.

Through this approach, the agency aims to strengthen the relationship between the brand and its audience while encouraging social interaction across digital communities.

The strategy also draws on Ralph’s proprietary audience development framework, C.A.R.E., which stands for Community, Acquisition, Reach and Engagement. The framework is designed to guide audience growth while maintaining consistent engagement across platforms.

AI tools track campaign performance

Ralph will also use a bespoke AI-powered growth prediction engine developed by the agency. The system tracks the performance of the share care strategy and creative executions in real time against agreed key performance indicators.

According to the agency, the tool analyzes campaign data to forecast the effectiveness of individual campaigns and creative assets, supporting ongoing optimization of the social strategy.

Chris Hassell, Founder and CEO, Ralph: "Care Bears is such an iconic brand that is woven deep into the cultural fabric of society. Ralph’s mission is to make stuff people love and share, so we’re perfectly placed to help Care Bears spread joy to people of all ages. With so much change happening around us, I can’t think of a better message than 'share your care everywhere'."

Brand aims to engage longtime fans and new audiences

The collaboration focuses on expanding the global reach of the Care Bears brand while maintaining its long-standing emphasis on emotional storytelling.

Kristeen Tibbits, VP, Marketing, Cloudco Entertainment: "Care Bears has always been rooted in emotional connection, and social media is one of the most powerful ways we can bring that to life for today’s audiences. Ralph’s creative vision and data-led approach make them an ideal partner as we continue to grow the brand globally. We’re excited to see how the 'share care' concept evolves and helps us engage both longtime fans and a new generation."

www.carebears.com

www.ralph.world

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