Havas acquires Berlin cultural agency Styleheads

Havas has acquired Berlin-based cultural marketing agency Styleheads, bringing the full-service communications firm into the Havas Media Network in Germany. The move will expand Havas Play’s capabilities, enhancing the network’s ability to deliver creator-driven content, live activations, and culturally relevant experiences in music, sport, gaming, fashion, and lifestyle.

As part of the integration, Styleheads Managing Director Eike Faecks will assume strategic and operational leadership of Havas Play across all German locations, unifying activation, creator expertise, and cultural marketing under a single leadership structure.

Cultural marketing meets global network

Founded in 2001, Styleheads specializes in cultural marketing campaigns, events, and creator partnerships for clients in fashion, lifestyle, FMCG, and entertainment. Joining Havas provides the agency access to the Group’s global resources while maintaining its Berlin base and independent identity.

The integration combines Styleheads’ strengths in culture, creators, and live activations with Havas Media’s approach across media, data, and strategy, offering clients a more comprehensive and culturally resonant activation proposition.

Leadership perspectives on the acquisition

Yannick Bolloré, Chairman and CEO, Havas: "I am delighted to welcome Eike Faecks and the entire Styleheads team to the Havas family. Their leadership in cultural marketing and creator-driven activations perfectly aligns with our ambition to build the most innovative and culturally relevant activation offer in the market. By joining forces with Havas Play, we are strengthening our experiential marketing vision in Germany and bringing even greater cultural relevance, creativity, and innovation to our clients."

Sven Traichel, CEO and Country Manager, Havas Media Germany: "With Styleheads, we are not only gaining one of the most innovative agencies in cultural marketing, but also the expertise to take our activation unit to the next level. Placing Havas Play under their leadership reflects the high quality and added value their team brings."

Eike Faecks, Managing Director, Styleheads: "We were looking for a partner who shares our philosophy while giving us room to grow. With Havas Media, we can combine our strengths in cultural marketing, full-service communications, activations, and creator relations with media expertise and international reach. Taking on the leadership of Havas Play is a strong signal of confidence and a compelling next chapter for our team."

www.havas.com

www.styleheads.de

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