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Omnicom gained 1.3 percent, closing at $75.10. On October 1, the group was named Effectiveness Company of the Year at the IPA Effectiveness Awards 2026.

The appointment covers the campaign’s creative development and full production.

The six funds tracked by Marketing Report showed a mixed performance between 8 and 15 September. WPP was the biggest gainer, rising 3.1%, during a week in which LVMH awarded its Asia-Pacific media business to Publicis.

The resulting Havas Play:able offering will use iion’s Playable Creator Studio to develop branded experiences across gaming, digital and social environments.

POP Australia will operate across film, advertising, editing, post-production, animation and VFX, integrating AI-enabled workflows with conventional production.

The six companies tracked by Marketing Report moved in different directions between September 1 and 8.

Only S4 Capital and Havas declined, with S4 Capital losing more than 8% in a single week.

The review, managed with pitch consultancy AAR, began in April, with final presentations held in June. Havas emerged ahead of incumbent McCann, adam&eve\TBWA and Leo.

Four of the six funds tracked by Marketing Report closed lower on 18 August than on 11 August. Only Publicis Groupe and Omnicom held their ground.

A week after the broad correction, the board turned completely green: all six tracked marcom companies ended the week of 4 to 11 August higher.

WPP posted the strongest performance with a gain of nearly 16%, followed by S4 Capital. Havas was the only company to record only marginal growth.

Asia Pacific and Africa declined, with the Group citing weaker performance in China and the impact of geopolitical tensions in the Middle East.

The acquisition also includes Track Record, SportVibes' digital commerce agency, which focuses on helping sports organisations, event organisers and brands convert fan engagement into commercial results through data, digital marketing and creative storytelling.

This week's developments are driven by a new round of layoffs at WPP, Havas winning the global media account for Candy Crush from Omnicom agency OMD, and Dentsu launching its own retail data infrastructure.

The acquisition strengthens Havas Spain's experiential marketing offering and forms part of the group's growth strategy in one of its key markets.

The week's key developments included Adidas moving its global media business to Omnicom, the expansion of WPP Enterprise Solutions, a potential agency shift at Skechers, and reports that Dentsu plans to take its subsidiary Dentsu Soken private.

Created with KFC France and developed in partnership with Busterwood, the integrated campaign extends the film beyond cinemas through digital, social media, influencer marketing, out-of-home advertising and in-restaurant activations.

The study builds on more than a decade of the group's Meaningful Brands research and shifts the focus from measuring brand relevance to identifying the drivers behind consumer choice.