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A week after the broad correction, the board turned completely green: all six tracked marcom companies ended the week of 4 to 11 August higher.

WPP posted the strongest performance with a gain of nearly 16%, followed by S4 Capital. Havas was the only company to record only marginal growth.

Asia Pacific and Africa declined, with the Group citing weaker performance in China and the impact of geopolitical tensions in the Middle East.

The acquisition also includes Track Record, SportVibes' digital commerce agency, which focuses on helping sports organisations, event organisers and brands convert fan engagement into commercial results through data, digital marketing and creative storytelling.

This week's developments are driven by a new round of layoffs at WPP, Havas winning the global media account for Candy Crush from Omnicom agency OMD, and Dentsu launching its own retail data infrastructure.

The acquisition strengthens Havas Spain's experiential marketing offering and forms part of the group's growth strategy in one of its key markets.

The week's key developments included Adidas moving its global media business to Omnicom, the expansion of WPP Enterprise Solutions, a potential agency shift at Skechers, and reports that Dentsu plans to take its subsidiary Dentsu Soken private.

Created with KFC France and developed in partnership with Busterwood, the integrated campaign extends the film beyond cinemas through digital, social media, influencer marketing, out-of-home advertising and in-restaurant activations.

The study builds on more than a decade of the group's Meaningful Brands research and shifts the focus from measuring brand relevance to identifying the drivers behind consumer choice.

The group also posted total revenue of €667 million for the period, supported by strong performance in the United States and continued contributions from recent acquisitions.

The 2025 Annual Report provides a detailed overview of the company’s operations, strategy, risk factors, shareholder information, and sustainability statements.