Marketing Report


Streaming takes center stage in Germany as traditional TV viewership declines, study

21-06-2024 | 10:00:44
The wide ranging report looks at the current trends in usage habits across video, TV and audio, as well as social media platforms, trust in advertising and trust in news reporting.

Sidekick Health expands oncology and women's health portfolio with acquisition of healthtech startup PINK!

20-06-2024 | 10:07:00
Sidekick Health, a global player in digital health innovation, announced the acquisition of PINK!, a pioneering Hamburg-based digital health startup specializing in cancer support and women's health.

Mediaplus Group acquires UK's Total Media Group

05-06-2024 | 10:04:51
With this acquisition, Europe's largest independent media agency group not only bolsters its presence in one of the world's key markets but also progresses another step in amplifying its global Mediaplus competence and servicing international clients.

Sasol Germany signs agreement for a climate-neutral industrial state of Schleswig-Holstein

04-06-2024 | 08:19:41
They have signed an agreement describing the plans and measures of the individual companies to transform the industry on the west coast and the support of the Schleswig-Holstein state government in achieving the targets.

German beer brand Bitburger and Serviceplan celebrate the emotional power of football for EURO 2024

29-05-2024 | 08:30:56
Within the campaign, the "Bitte" is the visual and textual anchor of the communication and introduces the new brand platform, where it’ makes everything possible.

European Investment Bank and Deutsche Bank launch mortgage programme for climate-friendly housing in Germany

23-05-2024 | 08:29:52
The aim is to support private individuals in Germany by granting them low-interest loans when building new, climate-friendly houses or when modernising their houses to make them more climate-friendly with a focus on energy efficiency.

ZTE pioneers green solution for zero-carbon communication for Telefónica Germany

13-05-2024 | 07:45:00
This project utilizes ZTE's innovative green power solution that combines solar energy, methanol-powered hydrogen fuel cells, and intelligent energy storage.

Serviceplan’s Future Marketing Consulting collaborates with InfoSum to revolutionize data-driven marketing

03-05-2024 | 08:34:36
This alliance marks a significant step forward in overcoming the challenges posed by the loss of third-party cookies and the rising complexity of privacy regulations.

Berlin-based startup goodcarbon raises €5.25m funding for its long-term carbon credit portfolios

02-05-2024 | 11:51:00
Berlin-based startup goodcarbon has secured €5.25 million in funding to bring new high-quality Nature-based Solutions to market and enable companies to deliver on their long-term net zero and nature pledges with confidence.

Mediaplus and Wefra Life acquire French healthcare media agency CMS

30-04-2024 | 10:38:11
With clients such as Novartis, Abbott and Amgen, CMS has been the market leader for healthcare media in France for over 35 years. The Paris-based company focuses in particular on the prescription medicine (RX) segment.

Mediaplus Group acquires full stake in retail media outlet Laya Group

25-04-2024 | 14:13:15
With its subsidiaries Laya Solutions GmbH, Laya Media GmbH and Laya Data GmbH, the new Mediaplus subsidiary covers the entire value chain in the field of data-driven retail.

German medtech startup Protembis raises €30m to support the enrollment of its heart surgery device

28-03-2024 | 10:05:00
Protembis, the Aachen-based emerging cardiovascular medical device company, has announced the completion of €30 million Series B financing round to support the enrollment of the PROTEMBO Investigational Device Exemption (IDE) Pivotal Trial.

Ambassadors launches venture in Germany dubbed Ambassadors Berlin

22-03-2024 | 09:42:34
Ambassadors has introduced its latest venture, Ambassadors Berlin, a high-end craft studio specializing in VFX, CG, and Music Composition.

Hamburg-based Novocarbo raises €25m funding to catalyze Europe’s net zero infrastructure

21-03-2024 | 10:11:00
Hamburg-based startup Novocarbo, has secured €25 million in growth funding to establish a pan-European infrastructure network of its net-zero solution.

German data startup acto secures €3.7m seed funding to empower B2B sales teams

18-03-2024 | 11:38:00
acto, the Paderborn-based active decision intelligence for B2B sales teams, has raised €3.7 million in seed funding.

Serviceplan creates ‘Every Story Starts with a Yes’ campaign for Lufthansa Airlines

12-03-2024 | 09:44:47
Dubbed Every Story Starts with a Yes, the campaign film recently made its worldwide premiere and is available on TV, online, and in cinemas.

Insurtech startup Embea raises €4m seed funding to build pan-European embedded life insurance platform

08-03-2024 | 09:47:00
Embea, a pioneer in Embedded Insurance, has completed its seed funding round, raising a total of €4 million. The round was led by Atlantic Labs, a Berlin-based seed fund, and, specialized in investing in European InsurTech startups.

Sports company PUMA enters kits supply deal with Bundesliga football club RB Leipzig

29-02-2024 | 08:53:52
 Sports company PUMA has signed a long-term partnership with Bundesliga football club RB Leipzig and will equip all men’s, women’s and youth teams from the 2024/25 season onwards.

Deutsche Telekom is the world’s most valuable telecoms brand, report

27-02-2024 | 07:21:00
Deutsche Telekom’s 17% brand value increase to $73.3 billion can be attributed to a strong network and successful fibre deployment in Europe, along with 5G leadership in the US.

Heineken announces first cross-border electric freight journey in partnership with Einride

13-02-2024 | 09:32:41
This is in line with Heineken’s ambition to reach net-zero carbon emissions in the value chain by 2040, with logistics representing 12% of their total carbon footprint.

WPP acquires minority stake in German creative digital marketing agency OH-SO Digital

09-02-2024 | 08:16:13
The strategic investment is part of WPP’s ongoing targeted M&A strategy which focuses on the key growth areas of commerce, experience and technology.