Marketing Report


Sports company PUMA enters kits supply deal with Bundesliga football club RB Leipzig

29-02-2024 | 08:53:52
 Sports company PUMA has signed a long-term partnership with Bundesliga football club RB Leipzig and will equip all men’s, women’s and youth teams from the 2024/25 season onwards.

Deutsche Telekom is the world’s most valuable telecoms brand, report

27-02-2024 | 07:21:00
Deutsche Telekom’s 17% brand value increase to $73.3 billion can be attributed to a strong network and successful fibre deployment in Europe, along with 5G leadership in the US.

Heineken announces first cross-border electric freight journey in partnership with Einride

13-02-2024 | 09:32:41
This is in line with Heineken’s ambition to reach net-zero carbon emissions in the value chain by 2040, with logistics representing 12% of their total carbon footprint.

WPP acquires minority stake in German creative digital marketing agency OH-SO Digital

09-02-2024 | 08:16:13
The strategic investment is part of WPP’s ongoing targeted M&A strategy which focuses on the key growth areas of commerce, experience and technology.

PubMatic appoints Leonhard Sauer as Country Manager of Germany

01-02-2024 | 13:27:07
Operating from PubMatic’s Hamburg office, Sauer assumes the pivotal role of overseeing both seller and buyer teams, steering PubMatic’s strategic expansion in the German market.

TotalEnergies and European Energy expand collaboration to develop offshore wind projects in three Nordic countries

31-01-2024 | 07:23:37
The partners also intend to develop and operate new large scale offshore wind projects in Sweden and Finland through a joint-venture, and to bid for the upcoming offshore wind tenders in Denmark.

Mediahuis acquires full stake in German publisher Medienhaus Aachen

18-01-2024 | 09:58:38
As the majority shareholder, Mediahuis has guided the German publisher in the digital transformation project over the past two years

Havas acquires Hamburg-based performance marketing agency EProfessional

15-12-2023 | 09:19:24
EProfessional will retain its independent branding and join the organization under Havas Media Network.

Serviceplan and PENNY amplify children’s voices in seasonal social awareness campaign

01-12-2023 | 08:39:00
To achieve this, PENNY reached out to children and young individuals from the clubs that the discount store has been supporting since 2015 through the "Förderpenny" initiative, asking them about their hopes for the future.

[Marketing Week] Bob Koigi: Brands, agencies accelerate climate action call with bespoke campaigns

30-11-2023 | 15:06:48
 As the world leaders gather in the United Arab Emirates for the 28th meeting of the Conference of Parties (COP28) brands, ad, PR and marketing agencies have been running campaigns towards climate action.

Deutsche Bank publishes initial transition plan

09-11-2023 | 08:05:17
The publication marks two further milestones in Deutsche Bank’s Net-Zero Banking Alliance (NZBA) commitments since joining the NZBA in Spring 2021.

Azerion acquires digital advertising tech firm Hawk

23-10-2023 | 12:15:00
Together, the companies will provide advertisers and agencies with easy access to large audiences in emerging areas such as digital out of home, audio, connected TV (CTV) and hyperlocal through a single, omni-channel buying platform.

German insurtech Getsafe acquires French startup Luko to expand its European presence

18-10-2023 | 10:16:00
Getsafe, Europe’s neo-insurer based in Germany, has entered into an agreement to acquire the German customer base of French insurtech pioneer, Luko.

GroupM elevates Karin Ross to lead three DACH markets 

01-09-2023 | 08:30:00
As GroupM CEO DACH, Ross will provide strategic leadership to GroupM in the three countries and will also continue to manage operations in the important market in her role as GroupM CEO Germany. Andreas Vretscha, CEO GroupM Switzerland and Austria, will report to her.

Munich-based Aily Labs raises €19m Series A round to accelerate growth

29-08-2023 | 09:38:00
Aily Labs, pioneer of an AI-powered decision intelligence app for global enterprises, announced it has raised €19 million in a Series A round led by global software investor Insight Partners.

Körber Pharma appoints Wunderman Thompson to lead its global marketing communications

24-08-2023 | 09:02:00
Global pharmaceutical technology expert and B2B producer, Körber Pharma, has appointed Wunderman Thompson to lead their global marketing communications after a multi-stage pitch process.

Berlin-based insurtech startup SureIn closes €4m designed for Europe's SMBs

15-08-2023 | 13:07:00
Berlin-based insurtech startup SureIn has closed a €4 million Seed round for its mission to provide end-to-end insurance solutions to small and medium-sized businesses (SMBs) in Europe.

Serviceplan Munich named number one in World Creative Rankings 2023

12-07-2023 | 17:47:00
German agency Serviceplan Munich has emerged top in the World Creative Rankings of 2023 by The Drum.

[Marketing Week] Bob Koigi: Towards sustainable advertising

08-06-2023 | 15:15:00
As calls for brands to embrace sustainability in their operations grow, the advertising industry has stepped up its resolve.

Mediahuis acquires pan-European EURACTIV Media Network

16-05-2023 | 16:57:49
European media group Mediahuis has acquired EURACTIV, the pan-European news brand, focused on EU policy. For Mediahuis, as a news publisher present in Belgium, the Netherlands, Ireland, Luxembourg and Germany, the acquisition means an expansion of its portfolio to include for the first time a pan-European news brand.

Samsung opens online store targeting B2B customers in Germany

05-04-2023 | 17:04:50
Samsung Electronics has announced the opening of a new online store for its B2B customers in Germany. The new store will be added to expand to 30 countries worldwide.