Bauer Media Group to acquire eisbach.media

The deal will add approximately 1,500 digital screens across Germany to Bauer’s portfolio, expanding its presence in outdoor advertising.

Bauer Media Group has agreed to acquire eisbach.media GmbH from Goldbach Group AG, part of TXGroup, marking its entry into Germany’s out-of-home (OOH) advertising market.

eisbach.media specialises in digital out-of-home (DOOH) advertising, with screens located in shopping centres, on digital city light posters and at Uber Platz in Berlin. The acquisition will give Bauer access to established digital advertising locations in one of Europe’s largest OOH markets.

Bauer expands its outdoor advertising business

The acquisition continues Bauer Media Group’s strategy to develop outdoor advertising as its third business line, alongside publishing and audio. The move follows the group’s acquisition of Clear Channel Europe-North last year.

By adding eisbach.media’s German network, Bauer will expand its outdoor advertising footprint and strengthen its position in the digital screen market. The deal also extends the group’s geographic reach into Germany’s established outdoor media sector.