We Are Social secures Audi global contract extension

We Are Social’s German team will continue to handle the global social media account for Audi AG after securing a renewed three-year contract. The decision follows a competitive review and extends a partnership that has spanned a decade.

Under the agreement, the agency will lead global social strategy, governance, creative and production across Audi’s channels, while also supporting local markets with campaigns and content adapted for regional needs.

Long-term partnership reinforced after review

We Are Social in Germany has worked with Audi globally for ten years, retaining the business through several competitive pitches during that period. The latest contract renewal confirms the agency’s position as a strategic partner to the automotive brand.

The remit combines centralized oversight with flexibility for local execution, allowing Audi to maintain consistency across markets while adapting to regional audiences.

Global consistency balanced with local execution

The agency will continue to guide brand voice and storytelling across platforms, while enabling local teams to tailor content for specific markets. This approach reflects a broader shift among global brands toward hybrid models that integrate central strategy with regional activation.

Roberto Collazos Garcia, CEO Germany, We Are Social: "Retaining Audi after a competitive review is a reflection of the strength of our long-term partnership and the strategic and creative direction we’ve built together. We’ve developed a model that combines global consistency with local flexibility, allowing Audi to move at pace while maintaining a clear and distinctive brand voice across markets."

www.wearesocial.com

www.audi.com

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