Criteo expands Lidl retail media offering in Germany

Criteo has partnered with Lidl to expand the retailer’s onsite retail media offering in Germany, introducing additional advertising formats and extending access to Lidl.de inventory for brands and agencies.

As part of the agreement, Criteo will serve as the exclusive demand partner for advertising inventory on Lidl.de, supporting brands looking to reach shoppers throughout the online purchasing journey.

Lidl.de adds sponsored and display advertising

The partnership introduces several advertising options on Lidl.de, including Sponsored Product Ads integrated directly into the retailer’s website. The format is designed to help brands reach consumers while they are actively making purchasing decisions.

According to the companies, the ads are intended to improve product visibility and support measurable sales growth at the point of purchase.

Brands and agencies will also gain access to Onsite Display Ads, which target shoppers earlier in the consideration phase. The format combines branding and product-focused advertising to help increase awareness directly within Lidl’s online environment.

Criteo expands retail media presence in Europe

Corinna Hohenleitner, Managing Director Retail Media for Germany, Austria and Switzerland, Criteo: “Brands and agencies continue to show strong interest in high-performing retail media offerings from the market’s leading retailers. We are delighted to be able to bring our long-standing expertise, leading technology and marketing capabilities to the partnership. With access to Lidl’s online inventory, advertisers will be able to find exactly the measurable, high-reach and performance-driven advertising opportunities they are looking for.”

The partnership further expands Criteo’s retail media operations in Europe as retailers continue to invest in commerce media and onsite advertising capabilities.

www.criteo.com

www.lidl.com

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