Koddi, Wolt Ads expand commerce media in Germany

Koddi has partnered with Wolt Ads to provide programmatic access to Wolt’s in-app retail media inventory, beginning in Germany. The agreement gives brands and agencies direct access to Wolt’s advertising inventory through programmatic channels while supporting Koddi’s expansion into the German commerce media market.

The partnership integrates Koddi’s supply-side platform into Wolt’s existing auction and product architecture, allowing advertisers to connect onsite commerce media campaigns with broader off-app media activity. Wolt will continue to manage its auction, inventory, and ad experience while opening its platform to additional programmatic demand.

Programmatic access expands in Europe

The companies plan to extend the offering into other European markets as demand for programmatic commerce media inventory increases across the region.

Paul Dahill, managing director EMEA sales, Koddi: “As commerce media matures across Europe, there is a clear opportunity to bring more advanced programmatic capabilities into these markets. Wolt is a key player in commerce that creates high-intent moments for brands. By opening its inventory to programmatic demand, Wolt is making it easier for brands and agencies to access that inventory through the platforms they already use.”

Catalina Salazar, Global Head of Wolt Ads: “Commerce media is becoming a core revenue and growth driver for our platform. The challenge for brands is scaling that without adding complexity or sacrificing the experience. This partnership makes it easier for advertisers to access Wolt while maintaining the quality and relevance our users expect, opening the door to new demand without compromising how ads appear on the platform.”

Koddi strengthens German market presence

The partnership is supported by Koddi’s EMEA headquarters in Düsseldorf and its global headquarters in Fort Worth, Texas. The company said the agreement forms part of its broader European expansion strategy and investment in commerce media infrastructure.

Founded in 2013 in the United States, Koddi has developed commerce media networks for companies including Booking.com before commerce media became widely established as an industry category. The company now operates commerce media platforms across travel, retail, grocery, quick commerce, automotive, and food delivery sectors.

Wolt Ads becomes Koddi’s first major commerce media partner in Germany, marking the company’s entry into the country’s commerce media market. Koddi has maintained an office in Düsseldorf for more than 10 years, serving as its EMEA headquarters with 20 employees based there. Until now, the company’s activities in Germany focused on the travel industry.

Germany and DACH remain growth priorities

Alexander Steenbakkers-Noffke, Managing Director Germany, Koddi: “Germany and the DACH region are 2026 a key focus for Koddi as commerce media adoption accelerates across Europe. The launch in Germany with Wolt Ads is a strong step in building that momentum and a great start for us to actively expand our activities in Germany into the commerce and retail media market.”

www.koddi.com

www.wolt.com

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