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Buyers can transact through their existing demand-side platform or activate campaigns through PubMatic's unified platform, connecting audience discovery, planning, activation and performance measurement.

The partnership gives advertisers access to placements in major cities and high-traffic locations including Madrid, Barcelona, Valencia, Malaga, Seville, Alicante, Córdoba, Lisbon and Porto.

The Center will use working groups, buyer and seller listening sessions, industry research and collaboration with other trade organizations to identify operational barriers and develop common standards, frameworks and resources for the industry.

The report, The Proof is Physical: How Arla Foods Delivered Performance with programmatic DOOH, found that every campaign generated a positive lift in store visitation compared with pre-campaign levels. 

Eastern Asia, comprising Japan, South Korea and Mainland China, had a combined DOOH advertising base of $7.3 billion but pDOOH penetration of just 0.6 percent.

The integration brings Moment Engine’s moment-based advertising capabilities directly into StackAdapt’s programmatic buying workflow.

New research from Genius Sports points to a shift towards advertising built around audience identity and live context.

The companies said the arrangement could give broadcasters access to digital advertising budgets without requiring changes to their existing systems.

Screenverse’s network spans major U.S. markets including New York, Los Angeles, Chicago, Washington D.C., Dallas-Fort Worth and Philadelphia.

The inventory represents around 5 percent of Brazil's DOOH market and includes locations in São Paulo, Rio de Janeiro, Brasília, Curitiba and Belo Horizonte.

Programmatic digital out-of-home also enables campaigns to be adapted according to audience behaviour, consumer journeys and specific campaign objectives.

The launch comes as the creator economy continues to grow, with creator-led businesses increasingly building audiences across streaming television, social media and digital video platforms.

As audiences continue shifting from traditional television to streaming services, advertising investment has not moved at the same pace.

The agreement gives advertisers access to Abode Media’s network of interior screens located in high-end residential buildings, adding a new layer of inventory to VIOOH’s global marketplace.

The integration allows Firefly’s digital car top and moving screen network to be accessed via VIOOH’s global platform and connected demand-side platforms, bringing street-level, route-based media into standard programmatic workflows.

The integration combines Amazon’s audience and shopping signals with Global’s listener data to support full-funnel advertising and measurement.

The deal combines Rocket Lab’s expertise in app growth with MiQ’s omnichannel services, enabling the company to offer a more integrated solution across media channels.