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The integration brings Moment Engine’s moment-based advertising capabilities directly into StackAdapt’s programmatic buying workflow.

New research from Genius Sports points to a shift towards advertising built around audience identity and live context.

The companies said the arrangement could give broadcasters access to digital advertising budgets without requiring changes to their existing systems.

Screenverse’s network spans major U.S. markets including New York, Los Angeles, Chicago, Washington D.C., Dallas-Fort Worth and Philadelphia.

The inventory represents around 5 percent of Brazil's DOOH market and includes locations in São Paulo, Rio de Janeiro, Brasília, Curitiba and Belo Horizonte.

Programmatic digital out-of-home also enables campaigns to be adapted according to audience behaviour, consumer journeys and specific campaign objectives.

The launch comes as the creator economy continues to grow, with creator-led businesses increasingly building audiences across streaming television, social media and digital video platforms.

As audiences continue shifting from traditional television to streaming services, advertising investment has not moved at the same pace.

The agreement gives advertisers access to Abode Media’s network of interior screens located in high-end residential buildings, adding a new layer of inventory to VIOOH’s global marketplace.

The integration allows Firefly’s digital car top and moving screen network to be accessed via VIOOH’s global platform and connected demand-side platforms, bringing street-level, route-based media into standard programmatic workflows.

The integration combines Amazon’s audience and shopping signals with Global’s listener data to support full-funnel advertising and measurement.

The deal combines Rocket Lab’s expertise in app growth with MiQ’s omnichannel services, enabling the company to offer a more integrated solution across media channels.

OBM & IKE Smart City’s network features high-impact digital spectaculars and interactive kiosks across 27 major cities and key neighbourhoods, creating opportunities for brands to reach audiences in both urban centres and hard-to-reach areas.

The collaboration enables agencies within the Untapped Growth collective to deploy proprietary buyer agents inside AgenticOS, giving them access to premium inventory, data partners and campaign tools through a single integration.

The agreement enables programmatic trading across Open Media’s portfolio of premium digital screens, supporting both static and full-motion campaigns in high-traffic environments.

The study, based on responses from 1,050 advertisers and agencies across markets including the US, UK, France and the Middle East, indicates that 99 percent of recent pDOOH buyers plan to maintain or increase their investment.

The collaboration significantly expands programmatic access to premium DOOH inventory nationwide.