JCDecaux renews ad contract with Düsseldorf

The agreement covers advertising rights in public spaces and at bus and tram stops operated by transport company Rheinbahn.

JCDecaux subsidiary Wall GmbH has secured the exclusive advertising contract for the 2m² format in Düsseldorf following a competitive tender.

The contract covers 965 bus shelters and 143 freestanding city information panels across the German city. The panels will include analogue and digital advertising faces, with the number of digital screens set to increase from 125 to 175.

JCDecaux expands Düsseldorf outdoor advertising network

Düsseldorf, the capital of North Rhine-Westphalia, has around 620,000 inhabitants and is a major media centre in Germany. The city is home to media agencies and national advertisers, while its Königsallee shopping district attracts luxury brands and consumers with high purchasing power.

The contract follows JCDecaux's successful tender in Hamburg and adds to its presence in major German advertising markets.

Jean-François Decaux, Co-Chief Executive Officer, JCDecaux: “We have enjoyed a partnership with Düsseldorf since 1984. In close collaboration with the city, we have been able to develop one of the most attractive digital advertising networks in Germany over the past few years, thereby creating a premium, high-reach offering for both our clients and Düsseldorf. Over the coming year, we will continue to expand our digital network in Düsseldorf to create additional efficient, data-optimised and targeted communication solutions for advertisers. We would like to thank the state capital and the transport operator Rheinbahn for their continued trust in our company.”

Düsseldorf contract covers 965 bus shelters

The advertising agreement includes JCDecaux's 2m² format across Düsseldorf's public spaces and the Rheinbahn network. The 143 city information panels will combine traditional and digital advertising inventory.

The expansion of digital screens from 125 to 175 will increase the proportion of digital inventory available across the network.

Digital advertising screens to increase across Düsseldorf

JCDecaux reported revenue of €3,967.1 million for 2025 and €1,953.9 million for the first half of 2026. The company operates in 78 countries and reaches a daily audience of around 850 million people.

The group has 1,105,906 advertising panels worldwide and operates in 3,895 cities with more than 10,000 inhabitants. It employs 11,894 people and is listed on Euronext Paris.

JCDecaux also operates advertising concessions across street furniture, transport, billboards and other out-of-home formats in markets across Europe, Asia-Pacific, Latin America, Africa and the Middle East.

www.jcdecaux.com

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